Marketing Executive

Gold Care Homes; United Kingdom; On-site; GBP 35,000 - 40,000; Full time

Job summary

A leading care provider in the UK is seeking a Marketing Executive to enhance brand awareness and digital presence. The role involves developing marketing campaigns, managing social media, and creating content. Qualified candidates should have experience in marketing, preferably in a service-led industry, along with strong communication skills and a creative mindset. Competitive salary between £35k and £40k based on experience.

Benefits

Salary £35k - 40k depending on experience

Employee of the Month

Long term service awards

Blue Light Card

Professional Development

Refer a Friend

Qualifications

• Proven experience in a marketing role, preferably within healthcare or hospitality.
• Creative mindset with attention to detail in design.

Responsibilities

• Assist in developing marketing campaigns for Gold Care Homes.
• Manage the company's digital presence and content.
• Create engaging online and offline marketing materials.
• Support event planning and community engagement initiatives.
• Monitor performance using analytics tools for insights.

Skills

Strong written and verbal communication skills

Creative mindset with attention to detail

Ability to manage multiple projects

Team player with a proactive attitude

Education

Marketing qualification or degree or equivalent experience

Tools

Google Analytics

WordPress

Mailchimp

Canva

Meta Business Suite

Job description

About Gold Care Homes :

Gold Care Homes is a leading provider of high-quality residential and nursing care services across the UK. With a commitment to delivering exceptional care and enriching the lives of our residents, we are proud to be a trusted name in the care sector. Our Uxbridge head office supports a growing portfolio of care homes with a focus on innovation, compassion, and excellence.

Role Overview :

We are seeking a dynamic and creative Marketing Executive to join our head office team in Uxbridge. This is an exciting opportunity for an enthusiastic marketing professional to play a key role in driving brand awareness, supporting occupancy growth, and enhancing our digital and offline presence across multiple platforms.

Key Responsibilities :

• Assist in the development and implementation of marketing campaigns to promote Gold Care Homes and its services.
• Manage and grow the company's digital presence, including website content and social media channels, online directories.
• Create engaging content for online and offline marketing materials, including brochures, newsletters, blogs, and press releases.
• Support the planning and execution of events, open days, and community engagement initiatives across our homes.
• Monitor and report on performance using analytics tools, providing insights and recommendations for improvement.
• Assist in the development of internal communications and staff engagement initiatives.
• Maintain brand consistency across all marketing channels and materials.

Key Requirements :

• Proven experience in a marketing role, preferably within healthcare, hospitality, or a service-led industry.
• Strong written and verbal communication skills.
• Creative mindset with an eye for detail and design.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A team player with a proactive and positive attitude.

Essential experience

• Copywriting and proofreading
• Social media content creation
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, WordPress, Mailchimp, Canva, Meta Business Suite)

Desirable :

• Experience in the care or healthcare sector.
• Knowledge of CRM systems and marketing automation tools
• Basic graphic design, photography, or video editing skills.
• Marketing qualification or degree or relevant equivalent experience

Benefits :

• Salary £35k - 40k depending on experience
• Employee of the Month
• Long term service awards
• Blue Light Card
• Professional Development
• Refer a Friend