Marketing Executive

Jobtailor; Rotherham; On-site; GBP 28,000 - 42,000; Full time

Job summary

Jobtailor is seeking a marketing professional to plan and execute integrated campaigns, create engaging collateral, and drive lead generation in the B2B food sector.

You will manage digital channels, social media, and events while collaborating with sales and external agencies to ensure brand consistency and data-driven improvements.

Qualifications

• Experience in a marketing role, ideally within a B2B, scientific, technical or food-related environment.
• Strong understanding of digital marketing, including email marketing, website management and social media.
• Excellent written and verbal communication skills with the ability to tailor content for different audiences.
• Experience planning and delivering marketing campaigns from concept through to evaluation.
• Ability to analyse marketing performance data and make recommendations for improvement.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Proficient in Microsoft Office, particularly PowerPoint and Excel.
• Experience using CRM systems and email marketing platforms would be advantageous.
• Creative mindset with strong attention to detail.
• Confident working collaboratively with internal stakeholders and external suppliers.
• Self-motivated with the ability to work independently while contributing effectively within a wider team.
• Full right to work in the UK and willingness to travel occasionally to industry events where required.

Responsibilities

• Planning and delivering integrated marketing campaigns to promote food testing services.
• Creating and updating marketing collateral including brochures, case studies, email campaigns, presentations and website content.
• Managing social media content and monitoring engagement across relevant platforms.
• Supporting the organisation and promotion of industry exhibitions, conferences, webinars and customer events.
• Working with the sales team to develop marketing materials that support business development and lead generation.
• Liaising with external agencies, designers and printers to produce high-quality marketing assets.
• Monitoring campaign performance using analytics and reporting on key metrics such as website traffic, email engagement and lead generation.
• Conducting market research to identify customer trends, competitor activity and new opportunities within the food industry.
• Maintaining brand consistency across all communications and ensuring marketing materials remain compliant with company and industry standards.
• Managing multiple projects simultaneously while meeting deadlines and prioritising business needs.

Skills

Integrated Marketing Campaigns

Digital Marketing

Market Research

Project Management

Communication Skills

Tools

CRM Systems

Email Marketing Platforms

Microsoft Office

Website Management

Job description

• Planning and delivering integrated marketing campaigns to promote food testing services.
• Creating and updating marketing collateral including brochures, case studies, email campaigns, presentations and website content.
• Managing social media content and monitoring engagement across relevant platforms.
• Supporting the organisation and promotion of industry exhibitions, conferences, webinars and customer events.
• Working with the sales team to develop marketing materials that support business development and lead generation.
• Liaising with external agencies, designers and printers to produce high-quality marketing assets.
• Monitoring campaign performance using analytics and reporting on key metrics such as website traffic, email engagement and lead generation.
• Conducting market research to identify customer trends, competitor activity and new opportunities within the food industry.
• Maintaining brand consistency across all communications and ensuring marketing materials remain compliant with company and industry standards.
• Managing multiple projects simultaneously while meeting deadlines and prioritising business needs.

Requirements

• Experience in a marketing role, ideally within a B2B, scientific, technical or food-related environment.
• Strong understanding of digital marketing, including email marketing, website management and social media.
• Excellent written and verbal communication skills with the ability to tailor content for different audiences.
• Experience planning and delivering marketing campaigns from concept through to evaluation.
• Ability to analyse marketing performance data and make recommendations for improvement.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Proficient in Microsoft Office, particularly PowerPoint and Excel.
• Experience using CRM systems and email marketing platforms would be advantageous.
• Creative mindset with strong attention to detail.
• Confident working collaboratively with internal stakeholders and external suppliers.
• Self-motivated with the ability to work independently while contributing effectively within a wider team.
• Full right to work in the UK and willingness to travel occasionally to industry events where required.

Core Competencies

Demonstrates expertise in planning and delivering integrated marketing campaigns, with a strong focus on digital marketing strategies and performance analysis. Proficient in creating marketing collateral and managing multiple projects while ensuring brand consistency and compliance with industry standards.

Highest-signal resume keywords

• Integrated Marketing Campaigns
• Digital Marketing
• Market Research
• Project Management
• Communication Skills

ATS Optimization Keywords

Hard Skills

• Email Marketing
• Website Management
• Campaign Performance Analysis
• Content Creation
• Lead Generation

Soft Skills

• Organisational Skills
• Attention to Detail
• Collaboration
• Self-Motivation

Industry Keywords

• B2B Marketing
• Food Industry
• Scientific Marketing
• Technical Marketing

Tools & Technologies

• Microsoft Office
• CRM Systems
• Email Marketing Platforms