Marketing Executive

Vida; Newcastle upon Tyne; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A financial services company in Newcastle upon Tyne is seeking a Marketing Operations Support to help deliver marketing activities for both homeloans and savings products. This role involves supporting campaigns across various channels, conducting research, and developing content. The ideal candidate is driven, passionate about marketing, and familiar with performance marketing strategies. Join a diverse team committed to helping customers find the right financial solutions.

Benefits

Competitive benefits package

Qualifications

• Passionate about a career in financial services marketing.
• Quick learner with a real eye for detail.
• Ideally experience of supporting performance marketing and performance reporting.

Responsibilities

• Support performance marketing activity across paid channels.
• Conduct broker and customer research.
• Ensure up-to-date broker-facing literature and content.
• Develop content for blogs, websites, and emails.
• Assist with event logistical planning.
• Collaborate with internal stakeholders.

Skills

Drive and self-motivation

Passion for financial services marketing

Ability to manage multiple activities

Attention to detail

Experience in performance marketing

Social media management

Adobe Creative Suite familiarity

Good communication skills

Web analytics familiarity

Ability to work remotely

Tools

Adobe Creative Suite

Performance dashboard tools

Job description

This role, reporting to the Group Head of Marketing, will support the day-to-day activity of the Marketing team, supporting both the Senior Marketing Operations Manager and the Group Head of Marketing in delivering Vida Bank's marketing activity for both Vida Homeloans and Vida Savings across traditional and digital channels.

Responsibilities

• Supporting performance marketing activity across paid channels.
• Broker and Customer research and insight delivery
• Ensuring broker-facing literature and content is up to date and signed off.
• Working closely with the Marketing team to develop content to be used in blogs, on websites and in emails.
• Supporting with activities for events, such as logistical planning, supporting the Intermediary Engagement Team with content and organising materials to be delivered.
• Working closely with internal stakeholders such as the Intermediary Engagement, Product/Commercial and Compliance teams.
• Monitor progress of campaigns using various metrics and management of a performance dashboard.
• Production of micro campaigns in support of Vida's Precision Engagement Strategy

Qualifications

• You have drive, self-motivation and a desire to make a real difference.
• You will be passionate about a career in financial services marketing
• Capable of managing multiple activities simultaneously and reacting quickly to the evolving needs of the business
• A quick learner with a real eye for detail
• Ideally experience of supporting performance marketing and performance reporting
• Experience in managing social media channels and executing paid advertising campaigns across platforms desirable
• Familiarity with Adobe Creative Suite, particularly InDesign advantageous
• Good communication and writing skills
• Familiarity with web analytics
• Ability to work remotely AND at either our central London or Newcastle upon Tyne office as required to fulfil the requirements of the role.

Vida Bank provides competitive savings products through Vida Savings and specialist mortgage solutions through Vida Homeloans.
Our mortgage business supports Buy to Let (BTL) and residential borrowers (ROO) who find themselves underserved elsewhere. Our mortgage customers range from Buy to Let investors, to the self-employed and customers with multiple jobs. Our savings proposition is delivered online via our website, and is focussed on providing savers with fair, transparent and competitive rates. Our typical customers are active savers, who tend to look beyond their current account provider for savings accounts. Our business model and strategy are underpinned by our core purpose to 'Help More People Find a Place to call Home'. We are here to help the under-served, especially those with more nuanced personal circumstances or borrowing needs who are not able to access a mortgage from a mainstream mortgage lender. Working exclusively with intermediary partners, we combine cutting-edge technology with skilled and caring underwriting expertise to solve complex customer problems. As a fully regulated UK based bank with ambitious growth aspirations, we recognise the importance of having a clearly articulated culture strategy and the need to actively manage how it embeds in the business together with the behaviours which exemplify it. As a recognised Best Companies Top 100 mid-sized company to work for in the UK and a finalist at the Financial Reporter Women's Recognition Awards, we take pride in our diverse workforce, championing both ethic and gender diversity through our EDI commitments. Having met the target set by being a member of the HM Treasury Women in Finance Charter we have 50% of senior management roles filled by women. With offices in London, Newcastle and Skipton, we bring our teams together regularly to collaborate and empower our colleagues to have more choice around when and where they work on the days they are not in the office, with colleagues working remotely in various locations across the UK.

Our Culture
We are proud to have built a culture founded on an ethos of caring, and that sits at the heart of our Vida Values, driving the way we run our business, support our customers and other stakeholders on a daily basis. We genuinely care about delivering the right outcomes for all our stakeholders who we consider through the cultural framework as our customers, colleagues, company and communities that we operate in. By Joining Vida you will have a sense of belonging in what is a diverse and collaborative environment, where you will be empowered to take responsibility for driving delivery. We embrace a diversity of backgrounds and experiences in our people, in the deeply held belief that better outcomes are achieved for customers when our colleagues are better placed to empathise with and understand their unique circumstances. From application to interview, we place inclusion at the heart of all we do., Our values are well established and recognised throughout our organisation. They provide a frame of reference for the behaviours expected from our colleagues every day. We find ways to break old conventions, especially those which cause exclusion or customer harm. We look for these qualities when hiring new talent into the organisation, and they underpin our approach to personal development and performance management for all our people. At the heart of this is the fact we care about our Customers, Our Colleagues and our Communities. We are: Visionary- We innovate and break old habits, thinking big and pushing boundaries together as one team

We offer a comprehensive benefits package to support our employees' professional and personal needs. Further details can be provided upon application.