Marketing Executive

MERKUR Casino UK; Milton Keynes; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

33 days holiday including bank holiday

Bonus opportunities

Work mobile and laptop

Contributory Pension Scheme

Health care plan

Life Assurance

Employee discounts

Employee assistance programme

Job summary

MERKUR Slots UK Ltd is seeking a Marketing Executive to drive venue partnerships and multi-channel campaigns from our head office in Milton Keynes. The role is hybrid and includes travel to venues weekly with occasional overnight stays.

You will lead venue support, work with internal and external agencies, and focus on traditional marketing methods to tailor campaigns for individual venues. Strong English, creativity, and project-management skills are essential.

Qualifications

• Must have experience in multi-channel marketing and traditional marketing techniques (e.g. print, direct mail, outdoor ads, events).
• Ability to create and manage multiple projects simultaneously.
• Strong English language and grammar; excellent interpersonal and communication skills.

Responsibilities

• Attend on-site meetings at venues and area meetings to advise best practice solutions.
• Create multi-channel content aligned with company objectives and ensure timely delivery across channels.
• Manage communications plans across consent-led channels (email, SMS) and ensure compliance of briefs.
• Source external advertising opportunities with agencies and place adverts in consultation with stakeholders.
• Monitor and report on marketing actions and conduct post-campaign analysis to improve plans.

Skills

Multi-channel marketing

Traditional marketing

Project management

Stakeholder management

Communication skills

Team player

Willing to travel

Creativity

Job description

Do you have a proven track record of building relationships and driving change?

Are you looking for career progression, through managing campaigns and promotional activities? Then this will be the perfect position for you!

Position: Marketing Executive

Salary: £30,000 - £35,000 DOE

Location: Head office - Milton Keynes - Hybrid

Contract Type: Permanent

This role will involve weekly travel to venues and occasional overnight stays away.

We are looking for a driven, high energy and creative marketing executive with experience of venue partnerships to join our team here at MERKUR Head Office. We want our slots venues to be busy and bustling 24/7 and that’s where you come in!

You will take the lead on venue support for your area, ensuring that you help to drive venue performance metrics via National, Local and bespoke initiatives. Working closely with in-house and external creative agencies to ensure materials creation and delivery find the optimum balance between maximum venue support and scalable solutions across the estate.

This role will focus on traditional marketing methods, so experience in this is crucial, and requires a tailored approach to individual venues, getting to know the teams you look after and partnering with them.

About you:

• Have the ability, and be willing to, travel to venues and team meetings across the regions
• Must have experience in multi-channel marketing and traditional marketing techniques. e.g print, direct mail, outdoor ads, in person events.
• Have the ability to create and manage multiple projects at the same time.
• Have a ‘solutions based’ mentality, with the big picture and scale always in mind
• Fantastic interpersonal skills.
• Excellent communication skills, confident in talking to people at all levels of our organisation.
• Excellent time management and organisational skills.
• Enthusiastic, with a positive attitude.
• Team player but able to work on own initiative.
• Have strong English language and grammar skills.
• Have a great imagination, drive and an eye for detail.
• Be keen to learn and develop skills and have a willingness to embrace change.

What’s in it for you?

Benefits:

• 33 days holiday (including Bank Holidays)
• Bonus opportunities
• Work mobile and laptop.
• Contributory Pension Scheme
• Health care plan and Life Assurance
• Discounts with high street retailers and restaurants through our benefits portal
• Employee assistance programme

Your Role will include:

• Regularly attend on site meeting at venues and area meetings ready to advise best practice solutions driven by Marketing knowledge and expertise on a consistent basis
• Create multi-channel content that meets the company objectives, is compliant and work with Marketing colleagues to ensure online, digital, social and local / physical materials are delivered on time and on budget.
• Ensure that all communications plans and campaign support plans are in place across all consent led channels (e.g. email, SMS)
• Ensure all creative briefs following the company standards to ensure compliance and maximum detail, to minimise rework and maximise brand impact.
• Work with our agencies to source external advertising opportunities and place adverts as required in consultation with key stakeholders (Marketing, Compliance & Ops) – ensuring scalable and shared solutions where possible
• Evaluate marketing support actions undertaken via clear planning, review and work with the Campaigns and Promotions Lead to understand PCA (post campaign analysis) – this will ensure that we learn, evolve and improve our plans and actions to best drive company performance
• Manage your portion of the marketing budgets to ensure the best return versus plan, both promotional budget and materials/media.
• Regularly monitor and report on competitor activity though research and operational area feedback
• Maintain and update customer databases efficiently and work with venues to maximise data capture and sign up.
• Take responsibility for ad-hoc projects on a regular basis to enhance your knowledge / development and help drive the department deliverables forwards.
• Provide ‘ad-hoc’ support across our estate, via calls, emails (Marketing Inbox and Direct), Zoom or F2F meetings
• Build effective relationships with key stakeholders, both internally and externally.
• Working within our appropriate compliance framework to demonstrate the key behaviours of a professional, supportive, and engaging marketing function.
• To promote awareness of Responsible Gambling strategies and procedures.

So, if you are someone with the ability to see the bigger picture and how we can continue to drive revenue through exciting events and marketing campaigns, then we want to hear from you!

But Who Are Merkur?

MERKUR Slots UK Ltd is part of the MERKUR Group, one of Europe’s leading gaming and entertainment companies.

MERKUR Casino UK Ltd operates a number of venues throughout the UK including over 230 adult gaming centres and high street bingo venues, and a number of casinos under the MERKUR Casino brand.

Find out more here:

https://merkurcasinouk.com/about-us/our-careers

Have we got your attention?

MERKUR Slots does not, under any circumstances, make hiring or employment decisions on the basis of any prohibited ground; including but not limited to age, disability, gender reassignment, marriage and civil partnership, pregnancy or maternity, race, religion or belief, sex, sexual orientation or any other basis protected by law or prohibited by Company policy. MERKUR Slots is committed to a safe and welcoming work environment where harassment of any kind will not be tolerated.

INDO