Marketing Executive

Arena Racing Company; Lingfield; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading entertainment and leisure organization in the UK is looking for a passionate Marketing Executive. You will support marketing strategies across various platforms, create engaging content, and assist in maintaining brand perception. The ideal candidate will have at least 2 years of marketing experience, strong communication skills, and be proactive in a dynamic environment. This role offers numerous perks, including annual venue passes and a supportive work culture.

Benefits

Annual passes to attend any of our 21 venues

Discounted food & ARC days out

Cycle to work scheme

Holiday allowance increasing up to 28 days

Company life assurance scheme

Discretionary group annual bonus schemes

Support with study assistance schemes

Qualifications

• Minimum 2 years’ experience in a similar marketing role.
• Knowledge of the leisure sector and ticketing or hospitality-based businesses desirable.
• Skilled in delivering effective on- and offline marketing campaigns.

Responsibilities

• Support the Regional Marketing Manager South to execute marketing strategy.
• Create engaging content for websites, social media, and emails.
• Own campaigns from conception to delivery and review.
• Generate content for social media by attending key events.
• Assist with the CRM strategy and building the opted-in database.
• Liaise with designers to brief and deliver marketing campaigns.
• Monitor customer feedback to improve brand perception online.

Skills

Organisational skills

Interpersonal skills

Communication skills

Creativity

Detail oriented

Social media management

Tools

CRM platforms

Content Management Systems (CMS)

Job description

We are looking for a passionate and knowledgeable Marketing Executive to join our Marketing team!

About us

Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, it’s our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.

What is ARC?

We embrace diversity. We develop our people. We care for our visitors. We think about our impact. We are proud of our sport.

Work Perks of being a Marketing Executive

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes
• And so much more…

About the role

We are currently seeking a Marketing Executive to join the Southern marketing team, as well as working alongside the wider marketing team on group campaigns across 16 racecourses, five greyhound stadiums, three hotels and three golf courses to support, devise and deliver marketing strategies, tactics and campaigns that maximise sales across all raceday and non-raceday income lines.

Responsibilities of a Marketing Executive

• Support the Regional Marketing Manager South and the wider marketing team to execute the company marketing strategy that maximise sales across all raceday and non-raceday income lines
• Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
• Own campaigns as directed from conception to delivery and review
• Generate and capture content for social media channels by attending key horse racing fixtures and events (weekend and weekday evenings required. Approx. 20 events each year. TOIL accrued)
• Assist where required with the CRM strategy; writing and providing assets for email campaigns and looking for opportunities to build our opted in database
• Liaise with internal designers to brief marketing campaigns and collateral from conception through to final delivery, ensuring timeframes are maintained and delivered, materials are accurate and effectively distributed in line with the campaign strategy
• Monitor and respond to customer feedback and look to actively improve brand perception online
• Assist in creative briefs for media agencies, and supplying required creatives for online and offline campaigns
• Ensure website content is accurate, engaging and optimised alongside the guidance provided by the SEO Manager
• Liaise with a wide range of stakeholders from across the business to implement our marketing campaigns to the highest possible standard
• Work closely with external agencies when required
• Provide general administrative support to the Head of Marketing, Group marketing managers and design team when required

Qualifications

• Minimum 2 years’ experience in a similar marketing role
• Knowledge of the leisure sector and ticketing or hospitality-based businesses desirable
• Skilled in delivering effective on- and offline marketing campaigns
• Strong organisational, interpersonal, and communication skills
• High attention to detail with clear, concise writing and excellent grammar
• Creative, enthusiastic, and results-oriented
• Proactive self-starter who works well under pressure and in a team
• Experienced with social media (Facebook, Instagram, LinkedIn, Twitter), CRM platforms, and CMS

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions.

We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.