Marketing Executive

dmg events; City of Westminster; On-site; GBP 25,000 - 35,000; Full time

Job summary

An international event management company based in the UK seeks a Marketing Executive to deliver effective marketing campaigns for a large-scale trade exhibition. Responsibilities include managing email marketing, updating website content, creating marketing materials, and providing onsite support. The role requires 1-2 years of experience in marketing, strong technical skills, and excellent communication abilities. Ideal for someone looking to grow within a dynamic team focused on innovative event marketing.

Qualifications

• 1-2 years' marketing experience.

Responsibilities

• Contribute to all aspects of event marketing, applying best practice techniques.
• Manage and schedule e-marketing campaigns for delegate promotions.
• Implement and manage email automation for campaigns.
• Support in creating briefs for digital marketing campaigns.
• Manage and update event website content for optimal performance.
• Manage audience segmentations for effective communications.
• Oversee creation of marketing materials for event promotion.
• Manage marketing operations including proofreading and communications.
• Provide onsite support for marketing activities execution.

Skills

Strong technical skills in email and web marketing

Highly analytical

Exceptional attention to detail

Proficient in copy writing for variety of channels

Skilled in HTML for email

Experience in the use of databases in targeted direct marketing campaigns

Proficient in Microsoft Office Suite (Word, Excel, Outlook)

Excellent interpersonal and communication skills

Strong negotiation and relationship-building skills

Education

Marketing qualification

Job description

The Marketing Executive will be responsible for delivering effective marketing campaigns to promote a large-scale international trade exhibition and conference. Working with the wider team, they will implement campaign plans using both traditional and digital marketing techniques. The Marketing Executive will play a key role in executive activities that drive Call for Paper submissions, delegate registrations, and media engagement.,

Responsibilities

• Contribute to all aspects of event marketing, applying best practice techniques to deliver clear and concise promotional messages.
• Email marketing: Manage and schedule e-marketing campaigns for delegate promotional campaigns; monitor performance, report on analytics, and apply insights to optimise future campaigns.
• Email marketing: Implement and manage email automation to streamline campaigns, drive higher engagement, and increase conversions.
• Digital marketing: Support in creating briefs for digital marketing campaigns (PPC and paid search), working closely with external agency.
• Website: Manage and update event website content to keep it current; leverage SEO knowledge and GA4 insights to increase traffic, enhance navigation, and support conversion goals.
• Data: Manage audience segmentations to target communications effectively; identify data gaps and support sourcing new data to enhance campaign performance.
• Social media: Manage and schedule social media content via Hootsuite, create digital assets, drive audience interaction and engagement, and report on channel growth and performance metrics.
• Marketing collaterals: Lead the creation, design, and production of marketing materials - including brochures, adverts, website graphics, and digital assets - to effectively promote the event to prospective exhibitors, sponsors, and visitors.
• Oversee marketing operations, including proofreading, delivering advertising copy, managing enquiries, and monitoring competitor activity to ensure accurate, timely and effective communications.
• Oversee the design and production of digital banners and ensure timely updates to conference brochures/
• Manage the speaker, Governing Body, and Executive committee advocacy campaigns, encouraging stakeholders to actively promote their presence and invite their networks, using the marketing toolkit.
• Provide onsite support to ensure the seamless execution of marketing activities, including communications, temporary staff management, supplier management, materials placement, and photo/video capture.

Minimum Qualifications and Knowledge

Marketing qualification is advantageous.

Minimum Experience

1-2 years' marketing experience.

Job‑Specific Skills

• Strong technical skills in email and web marketing
• Highly analytical
• Exceptional attention to detail
• Proficient in copy writing for variety of channels
• Skilled in HTML for email
• Experience in the use of databases in targeted direct marketing campaigns
• Proficient in Microsoft Office Suite (Word, Excel, Outlook)
• Excellent interpersonal and communication skills, capable of engaging with stakeholders at all levels internally and externally
• Strong negotiation and relationship‑building skills

Behavioural Competencies

• Practice good time management
• Trustworthy, professional and reliable
• Demonstrate good teamwork with co‑workers and peers