Marketing Executive

GWI; City Of London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading consumer research firm in London is seeking a Marketing Executive to support its go-to-market strategy for the Majors segment. The role involves executing campaigns, collaborating with sales teams, and tracking campaign performance. Suitable candidates will have a B2B marketing background and experience in multi-channel campaigns. This position offers a flexible work environment with ample holiday and career development opportunities.

Benefits

25 days annual leave

Flexible work-from-anywhere options

Enhanced parental leave

Health cash plan for family

Accredited learning programs

Qualifications

• Experience in supporting or executing multi-channel campaigns (demand gen, ABM, digital, content, or events).
• Strong organizational skills to manage multiple projects and timelines.
• Experience collaborating with sales and SDR teams for pipeline growth.

Responsibilities

• Support execution of integrated campaigns across digital, content, paid media, and events.
• Manage campaign logistics end-to-end.
• Track and report on campaign performance.

Skills

Campaign Execution & Delivery

Revenue Team Support

Measurement & Optimization

Collaboration

Organizational Skills

Flexibility

Education

B2B marketing background

Job description

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Marketing Executive to play a key role in our Marketing Team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing? 🤔

As our Marketing Executive, you’ll support the delivery of GWI’s go-to-market strategy for the Majors segment (500–50,000 employees), with a focus on execution and campaign delivery.
Working closely with the Senior Marketing Manager for Majors, you’ll play a hands-on role in bringing campaigns to life, building programs, managing campaign logistics, and ensuring alignment with revenue teams. This role is highly tactical, designed for someone who enjoys executing programs that generate pipeline and directly contribute to commercial outcomes.

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me? 🧳

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

1. Campaign Execution & Delivery

• Support the execution of integrated campaigns across digital, content, paid media, partners, and events.
• Manage campaign logistics end-to-end — from coordinating assets to tracking timelines and ensuring delivery against plans.
• Collaborate with regional events leads to support tactical execution of Majors events, ensuring they are aligned with broader campaign goals.
• Assist in building proof points such as case studies, testimonials, and customer stories to strengthen campaign impact.

2. Revenue Team Support

• Partner closely with sales and SDRs to ensure campaign leads are followed up and acted on effectively.
• Provide campaign materials, playbooks, and insights that support the revenue team in progressing opportunities.
• Act as the day-to-day marketing contact for the Majors revenue team, ensuring they have visibility into campaign activity.

3. Measurement & Optimization

• Track and report on campaign performance, working with Marketing Operations to capture data on leads, pipeline contribution, and ROI.
• Share campaign insights with the Senior Marketing Manager to inform future program improvements.
• Monitor competitive activity and market trends to spot opportunities for campaign enhancements.

Why Join Us

• Be at the heart of how GWI grows its Majors segment, contributing directly to pipeline and revenue impact.
• Work closely with experienced marketers and revenue leaders, gaining hands‑on exposure to campaign execution and go-to‑market programs.
• Be part of a mission‑driven, customer‑first culture that values curiosity, collaboration, and measurable results.
• B2B marketing background, ideally in SaaS or technology.
• Hands‑on experience supporting or executing multi‑channel campaigns (demand gen, ABM, digital, content, or events).
• Strong organizational skills with the ability to manage multiple projects, timelines, and campaign logistics.
• Experience collaborating with sales and SDR teams to support pipeline growth.
• A collaborative mindset, eagerness to learn, and comfort working in a fast‑paced, changing environment.

Interview steps 👟

👉 Preliminary phone call with the Talent Team (no video required)

👉 First video interview with the hiring managers

👉 Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

What exactly is GWI? 👀

GWI is modernized consumer research; global, on‑demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go‑to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me? 🎁

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

🌴 Tons of days off: 25 days annual leave | Xmas office closures

🧘 Great work‑life balance: Flexitime | early Friday finishes | Work‑from‑anywhere options

🏡 Family‑focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family

💪 A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

🌎 A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.