Marketing Executive

dmg events; Camden Town; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading event management company in the United Kingdom is seeking a Marketing Executive to deliver effective marketing campaigns for a large-scale international trade exhibition. The ideal candidate will have at least 2 years of marketing experience and strong skills in email and web marketing, alongside great analytical and communication abilities. This role involves managing digital marketing initiatives, overseeing marketing materials, and supporting onsite activities.

Qualifications

• Minimum 2 years' marketing experience required.
• Experience managing marketing campaigns and analyzing data for improvements.

Responsibilities

• Contribute to event marketing using best practices.
• Manage and schedule e-marketing campaigns and report on analytics.
• Implement email automation for higher engagement.
• Oversee digital marketing campaigns and website content.
• Lead creation of marketing materials to promote the event.
• Provide onsite support for marketing activities.

Skills

Strong technical skills in email and web marketing

Highly analytical

Exceptional attention to detail

Proficient in copywriting for a variety of channels

Skilled in HTML for email

Experience in the use of databases in targeted direct marketing campaigns

Proficient in Microsoft Office Suite (Word, Excel, Outlook)

Excellent interpersonal and communication skills

Job description

Overview

The Marketing Executive will be responsible for delivering effective marketing campaigns to promote a large-scale international trade exhibition and conference. Working with the wider team, they will implement campaign plans using both traditional and digital marketing techniques. The Marketing Executive will play a key role in executive activities that drive visitor, exhibitor, sponsors, and media engagement.

Responsibilities

• Contribute to all aspects of event marketing, applying best practice techniques to deliver clear and concise promotional messages.
• Email marketing: Manage and schedule e-marketing campaigns for exhibitor, sponsor and visitor promotional campaigns; monitor performance, report on analytics, and apply insights to optimise future campaigns.
• Email marketing: Implement and manage email automation to streamline campaigns, drive higher engagement, and increase conversions.
• Digital marketing: Support in creating briefs for digital marketing campaigns (PPC and paid search), working closely with external agency.
• Website: Manage and update event website content to keep it current; leverage SEO knowledge and GA4 insights to increase traffic, enhance navigation, and support conversion goals.
• Data: Manage audience segmentations to target communications effectively; identify data gaps and support sourcing new data to enhance campaign performance.
• Social media: Manage and schedule social media content via Hootsuite, create digital assets, drive audience interaction and engagement, and report on channel growth and performance metrics.
• Marketing collaterals: Lead the creation, design, and production of marketing materials - including brochures, adverts, website graphics, and digital assets - to effectively promote the event to prospective exhibitors, sponsors, and visitors.
• Oversee marketing operations, including proofreading, delivering advertising copy, managing enquiries, and monitoring competitor activity to ensure accurate, timely and effective communications.
• Oversee the design and production of digital banners and ensure timely updates to event brochures.
• Manage the exhibitor advocacy campaign, encouraging exhibitors to actively promote their presence and invite their networks, using the marketing toolkit, including promo codes for complimentary tickets.
• Provide onsite support to ensure the seamless execution of marketing activities, including communications, temporary staff management, supplier management, materials placement, and photo/video capture.

Job Context

This role works closely with the sales, sponsorship, marketing and content teams to manage the marketing activities for exhibitor, sponsor and visitor promotion, including website management, email marketing, community engagement, and reporting on performance.

Minimum Experience

• 2 years' marketing experience

Job-Specific Skills

• Strong technical skills in email and web marketing
• Highly analytical
• Exceptional attention to detail
• Proficient in copywriting for a variety of channels
• Skilled in HTML for email
• Experience in the use of databases in targeted direct marketing campaigns
• Proficient in Microsoft Office Suite (Word, Excel, Outlook)
• Excellent interpersonal and communication skills, capable of engaging with stakeholders at all levels internally and externally

Behavioural Competencies

• Practice good time management
• Trustworthy, professional and reliable
• Demonstrate good teamwork with co-workers and peers