It is an exciting time to join the marketing team at Natural History Museum. You will be a part of the team that drives over six million people to our South Kensington site each year, delivers exciting temporary exhibition and event campaigns and supports the awareness of and engagement with the brand. As we approach our 150th anniversary in 2031, we are restoring four existing galleries, including the ever-popular Dinosaur gallery, and reopening two new galleries. As a member of the Comms, Digital, Marketing and Publishing team you will help achieve the Museum s mission and vision, centred around creating advocates for the planet, by creating and delivering innovative marketing campaigns that reach the widest possible audience and help to deliver commercial goals. We are looking for a passionate self-starter with an audience first approach to marketing. You should have a keen interest in Museums and the environment, have a naturally curious outlook, and be continually striving to learn and grow your marketing skills.
- Work with the Marketing Manager and media agencies to develop and implement the paid media and organic plan for campaigns, on time and within budget, to deliver web and physical visitor, income and ticket sales targets.
- Manage the production of creative assets required for campaigns, working with the internal design and photography teams and external agencies, taking ownership of accuracy and attention to detail.
- Provide regular reports on the performance of marketing activity to the Marketing Manager and other key stakeholders, optimising performance and sharing lessons learned with the marketing team.
- Play an active role as the marketing representative in allocated product and project teams, pushing for decisions based on a customer experience supported by data and insight, and reporting back to colleagues on project status.
- Manage marketing budgets, ensuring the most efficient use of resource and accurate record-keeping.
Proven track record in the complete marketing cycle from ideas generation, content creation, media planning, bought and owned media delivery, optimisation, audience segmentation, reporting and analysis.
- Understanding of an audience first approach to marketing through use of audience segmentation and targeting.
- A self-starter with a passion for developing innovative marketing campaigns and delivering results.
- Excellent communicator with creative flair and strong attention to detail.
- Experience of managing budgets effectively.
- A keen collaborator and team player with a proven track record of managing multiple projects and working to tight deadlines.
We are a world-class visitor attraction and leading science research centre. We use the Museum's unique collections and our unrivalled expertise to tackle the biggest challenges facing the world today. We care for more than 80 million objects spanning billions of years and welcome more than five million visitors annually and 16 million visits to our website.
- 27.5 days holiday plus 8 bank holidays (full time equivalent)
- Generous defined contribution Natural History Museum Pension Scheme (employer contribution 4 - 10%)
- Season ticket, bicycle and rental loan
- Life insurance
- Free admission to our exhibitions and many other paid exhibitions at museums, galleries and institutions across London and the UK.
- Staff discount at our Museum shops and cafes
- We offer a wide variety of training initiatives and opportunities to build skills. Investing in staff development is important to us, and we are ambitious about helping staff to grow and fulfil their potential.