Marketing Executive

ABL Health Ltd; Bolton; On-site; GBP 30,000; Full time

Job summary

A community health organization is seeking a dynamic Marketing Executive to join their new team in Bolton. This role focuses on content creation and social media management, helping to enhance the visibility of life-changing health services. Key responsibilities include managing digital media campaigns, creating engaging marketing content, and collaborating with regional teams. This full-time position offers a salary of up to £30,000 and provides flexible working options including remote work.

Qualifications

• Experience in managing content planning and social media profiles.
• Hands-on experience with video content creation.
• Strong experience in managing targeted paid social media campaigns.

Responsibilities

• Create engaging content for social media profiles.
• Manage paid digital media and email nurture campaigns.
• Work closely with regional teams to co-create marketing plans.

Skills

Content creation

Social media management

Paid media campaigns

Video production and editing

Analytics review

AI tools for content

Tools

Meta Business Suite

LinkedIn Ads

Adobe Creative Cloud

Canva

Google Analytics

WordPress

Job description

As part of a newly created team, were looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.

Main duties of the job

The role will work as part of an experienced marketing team to deliver high-quality marketing campaigns across all ABL regional services, including Your Health, BeU and Healthy Lifestyles, supporting the achievement of referral and attendance targets. Responsibilities include creating engaging content for multiple social media channels, managing paid digital media and email nurture campaigns to drive referrals, and developing website and app content in collaboration with regional teams, web specialists and software developers. The role will also work closely with regional stakeholders to understand local needs and co-create tailored marketing plans, while contributing to the development of an effective, best-in-class marketing function.

About us

ABL is an exciting, fast-paced, growingcommunity health organisation. As an experienced, CQC-registered provider ofcommunity health services, we are passionate about delivering evidence-based,innovative, effective and relevant healthcare services in partnership withindividuals, communities and stakeholders.

Job responsibilities

Marketing at ABLHealth plays a vital role in helping people understand, access and engage withour services, and in building the ABL Health brand across the UK. This is a rare chance to work in a marketingteam promoting a range of services that genuinely help people, that arecompletely free to access.

The Role

As part of a newlycreated team, were looking for a Marketing Executive with a strong focus oncontent creation and social media, alongside other core marketing activity suchas email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked withbringing our life-changing services to life online, telling the stories of thepeople and communities that benefit from this change.

KeyResponsibilities

Work within an experienced marketing team toprovide an outstanding marketing campaigns for all the ABL regional services(Your Health, BeU, Healthy Lifestyles) to ensure we achieve our referral andattendance targets.

Create engaging content for multiple social mediaprofiles to amplify our services and results.

Work closely with the regional teams to understandtheir needs, and co-creating regional marketing content and execution plans tohelp meet local service targets.

Manage paid digital media campaigns and emailnurture campaigns to drive referrals.

Create new website and app content working with theregional teams on requirements, and the web and software developers ondelivery.

Contribute to the shaping and building of aneffective marketing function, helping the new team to evolve into a best inclass department.

About You

A dynamic, creative mindset with the ability topositively contribute to a team with ideas, passion and enthusiasm.

Experience managing content planning, production,scheduling and engagement across multiple social profiles.

Experience of one of these 2 areas we dontexpect you to be proficient in both, but to have good hands on experience ofone.

Strong content creation and video skills, includingfilming and editing a variety of people including staff and service users.

Strong experience of managing multiple highlytargeted, paid social media campaigns and optimising according to performancedata.

Experience using AI tools for content creation suchas copy, video, and imagery.

Comfortable taking a performance marketingapproach; reviewing analytics and data to help shape content execution andmedia planning.

Experience of healthcare marketing or anenvironment requiring emotive storytelling is beneficial.

Comfortable working remotely and still developingclose relationships with regional stakeholders, and travelling to differentoffices regularly for content production.

Experience with some of the following: MetaBusiness Suite, LinkedIn Ads, Adobe Creative Cloud, Canva, Wordpress, Sanity,Google Analytics, video editing software.

Standard Information

Information Governance

Employees ofABL Health must comply with the provisions of GDPR and the Data Protection Act2018. The postholder must not;either during the course of their employment, or followingtermination of their employment, disclose any information relating to service users or employees, orof the lawful business practices, of the organisation.

Thepostholder will be required, when and where appropriate to the role, to complywith the processing of requests under the Freedom of Information Act 2000

Thepostholder must comply with ABLs policies that protect the information assetsof the organisation from unauthorised disclosure, modification, destruction, inappropriate access or use. The postholder will be responsible for maintaining the clinicaland/or corporate records that fall within the remit of this role to the standardsin ABLs records management policies,and data qualityprocesses and standards.

Health & Safety

Compliancewith the Health & Safety at Work Act 1974 the postholder is required tofulfil a proactive role towards themanagement of risk in all of their actions. This entails the risk assessment ofall situations, the taking ofappropriate actions and reporting of all incidents, near misses and hazards,and a statutory duty of care for their own personalsafety and that of others who may be affected by their acts or omissions.

Safeguarding is Everyones Business

ABL has a responsibility to ensure that all children / young people andadults are adequately safeguarded and protected. As a consequence, all ABLs employees,temporary staff and volunteers are required to adhere to ABLssafeguarding policies / procedures inaddition to local and national safeguarding policies and to act upon any concerns in accordance with them.

ABL is Smoke- Free. Smoking is not permitted on any of our premises or the surrounding landincluding car parking facilities.

Training

The postholder must attend any training that is identified as mandatory to their role.

The range ofduties and responsibilities outlined above are indicative only and are intended to give an overviewof the range and type of duties that will be allocated. They are subject to modification in the light of changingservice demands and the development requirements of the postholder.

Equality, Diversity& Human Rights

It is the responsibility of every person to act in ways to support equality and diversity and to respect human rights,working within the spirit and detail of legislation includingthe Equality Act 2010 and the Human Rights Act 1998. ABL is an equal opportunities employerand aims to challenge discrimination, promote equality andrespect human rights.

Person Specification

Experience

• Hands on experience of creating video content filming, editing and posting
• OR
• Hands on experience of paid media campaign management platforms such as Meta, LinkedIn
• An active interest in AI and how it can produce content for marketing

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Depending on experienceup to £30,000 (depending on experience)

Contract

Permanent

Working pattern

Full-time,Flexible working,Home or remote working