Marketing Executive

M& S; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A major retail brand in the UK is seeking a proactive Marketing Executive to support their marketing function and enhance customer engagement. This role involves managing point-of-sale orders, creating engaging social media content, and collaborating with internal teams to deliver brand campaigns. Ideal for individuals with strong communication skills and a creative mindset, it offers a competitive salary along with benefits like pension and employee discounts. Join a dynamic team in a fast-paced marketing environment.

Benefits

Competitive salary

Company pension

Company sick pay

Employee discount schemes

Qualifications

• Ability to build relationships across teams.
• Excellent attention to detail in copywriting.
• Ability to manage multiple projects with tight deadlines.
• Passion for brand storytelling.
• Commitment to brand integrity.
• Enjoy learning and engaging on social media platforms.

Responsibilities

• Coordinate and manage point-of-sale (POS) orders for timely delivery.
• Respond to branch queries regarding marketing campaigns.
• Create and post engaging content on social media.
• Uphold brand standards in marketing activities.
• Contribute ideas to and assist in executing brand campaigns.
• Liaise with cross-functional teams to deliver campaigns.
• Assist in training store staff on marketing materials.
• Support marketing activities and contribute to team efforts.

Skills

Strong communication skills

Proficient in copywriting

Highly organised

Creative mindset

Experience with design tools

Knowledge of social media

Education

Recent marketing graduate or equivalent experience

Tools

Canva

CapCut

Meta business suite

Job description

We are looking for a proactive and creative Marketing Executive to join the M&S Opticians team. This role is integral to supporting our marketing function, ensuring brand consistency and delivering engaging campaigns across multiple channels. You will work closely with internal teams and store colleagues to bring our brand to life and drive customer engagement.

Responsibilities

• Point of Sale Management: Coordinate and manage point-of-sale (POS) orders for stores, ensuring timely delivery and brand compliance. Liaising with our print agency to manage stock levels of marketing materials.
• Branch Support: Respond to branch queries regarding marketing campaigns, promotions and available materials.
• Social media: Create and post engaging content across social media platforms, ensuring alignment with M&S Opticians brand guidelines.
• Brand Ambassador: Uphold and champion brand standards across all marketing activities and communications.
• Campaign Input & Delivery: Contribute ideas to brand campaigns and assist in their execution and delivery.
• Cross-Department Collaboration: Liaise with teams such as Finance and Professional Services to set up and deliver campaigns effectively.
• Training Support: Assist in training in store staff on marketing materials and how to use them effectively.
• Marketing Campaign Support: Regularly contribute to marketing activities across the department and provide support to the Head of Marketing and Marketing Manager.
  This role is perfect for someone looking for their next marketing challenge in a fast pace, retail marketing environment, or a recent marketing graduate. You will be a strong communicator with creative flair and a passion for marketing and social media.

Qualifications

• Strong communication skills with the ability to build relationships across teams.
• Proficient in copywriting with excellent attention to detail.
• Highly organised and able to manage multiple projects with tight deadlines.
• Creative mindset with a passion for brand storytelling.
• Committed to being a brand ambassador and maintaining brand integrity.
• Experience with design and editing tools such as Canva, CapCut, and social media tools such as Meta business suite or similar software is advantageous.
• Enjoys learning about and using social media platforms to engage audiences.

Benefits

• Competitive salary
• Company pension
• Company sick pay
• Employee discount schemes