Marketing Executive

Office Angels; Basingstoke; On-site; GBP 40,000; Full time

Job summary

A recruitment agency is seeking an experienced Marketing Executive in Basingstoke. This role involves managing content, executing lead generation campaigns, and driving digital advertising efforts. The ideal candidate brings over 5 years of marketing experience, excels in communication, and is proficient with Google Ads and LinkedIn. This is a full-time, permanent position offering a competitive salary of £40k per annum.

Qualifications

• 5+ years of marketing experience, with a focus on content marketing and campaigns.
• Top-notch communication skills, both written and verbal.
• Hands-on experience with marketing tools and campaign management.
• Analytical mindset for interpreting data effectively.

Responsibilities

• Oversee the content calendar and manage multimedia content production.
• Create and execute lead generation campaigns.
• Manage and optimize paid advertising campaigns for maximum ROI.
• Drive engagement on social media channels.

Skills

Marketing experience

Content marketing

Campaigns management

Digital advertising

Analytics

Communication skills

Storytelling

Tools

Google Ads

LinkedIn Campaign Manager

GA4

Insightly

Job description

Job Title: Marketing Executive

Full-Time | Permanent

Location: Basingstoke

Salary: £40k per annum

Join Our Client as a Marketing Executive!

Are you a creative and ambitious marketer ready to make waves in the financial services and insurance industry? Our client is looking for a dynamic Marketing Executive who can help elevate brand awareness and drive high-quality leads through innovative campaigns, webinars, and engaging content. If you're passionate about inbound lead generation and turning traffic into tangible growth, we want to hear from you!

What You'll Do

Content Management

• Oversee a vibrant content calendar filled with blogs, newsletters, and webinars.
• Collaborate with team members to ensure timely creation and publication of content.
• Manage multimedia content production, from concept to delivery.
• Promote content across various channels to drive engagement and generate leads.

Lead Generation & Nurturing

• Create and execute lead generation campaigns in alignment with the marketing strategy.
• Organise bi-monthly webinars, managing everything from attendee generation to post-event follow-ups.
• Develop lead nurture workflows to keep prospects engaged throughout their journey.

Digital Advertising

• Manage and optimise paid campaigns on Google Ads, LinkedIn, and other platforms for maximum ROI.
• Implement remarketing campaigns and A/B test creatives to boost performance.

Social Media & Brand Engagement

• Drive engagement on social media channels, primarily LinkedIn, to build community and brand awareness.
• Seek opportunities for PR mentions and influencer collaborations to enhance brand visibility.
• Utilise LinkedIn automation tools to meet specific campaign objectives.

Analytics & Reporting

• Track and report on key performance indicators (KPIs) to assess campaign effectiveness.

Who You Are

• You bring 5+ years of marketing experience, with a focus on content marketing, campaigns, and digital advertising.
• Your communication skills are top-notch, both written and verbal.
• You have a knack for storytelling and can create engaging content tailored for professional services.
• You are hands‑on with marketing tools and experienced with Google Ads and LinkedIn Campaign Manager.
• Your analytical mindset allows you to interpret data effectively and make informed decisions.
• You are proactive and always looking for creative ways to improve processes and activities.
• You can juggle multiple projects simultaneously and have an eager‑to‑learn attitude.

Nice to Have

• Experience with marketing automation workflows.
• Familiarity with Insightly, GA4, Dux‑Soup, and a basic understanding of SEO and AI trends.

Next Steps

• Apply today; the client is looking for someone to interview immediately and start ASAP!
• Please apply today with your up‑to‑date CV and contact details.
• If you have trouble uploading your CV, please email it to [e-mail] and put the job title as the subject.

Equal Opportunity Statement

Office Angels are an equal opportunity employer and are acting as a recruitment agency for this vacancy. We are an equal‑opportunities employer who puts expertise, energy and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. By showcasing talents, skills and unique experiences in an inclusive environment, we help individuals thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

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