Marketing & Events Coordinator

QiStaff Solutions; Wales; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic event management company in the United Kingdom is seeking a Marketing & Events Coordinator to lead the planning and execution of its flagship seasonal events, such as Halloween and Christmas. The ideal candidate will have a strong background in marketing and event management, excellent communication skills, and the ability to handle multiple projects efficiently. This is a full-time position with a competitive salary based on experience, and an immediate start is available.

Benefits

Competitive salary

Flexible hours during events

Qualifications

• Proven track record in marketing and event management, ideally within hospitality.
• Strong organisational skills to manage multiple projects under pressure.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and implement marketing and events strategies for Halloween and Christmas.
• Coordinate the planning and delivery of all aspects of the event programmes.
• Create and execute multi-channel marketing campaigns.

Skills

Event management

Marketing strategy

Stakeholder management

Creative thinking

Job description

Overview

Our client is seeking a dynamic and experienced Marketing & Events coordinator to plan, promote, and deliver its flagship seasonal events - Halloween and Christmas - which are central to the businesses visitor offer. This role combines hands‑on event management with creative marketing expertise, ensuring memorable guest experiences while driving visitor numbers and revenue.

Key Responsibilities

• Develop and implement integrated marketing and events strategies for Halloween and Christmas, aligned with the business brand and objectives.
• Conduct competitor analysis and market research to identify opportunities for growth, innovation, and audience engagement.
• Work closely with management to set seasonal goals and key performance indicators (KPIs).

Event Management

• Coordinate the planning and delivery of all aspects of the Halloween and Christmas programmes.
• Oversee logistics: site layout, design, ticketing, signage, security, health & safety compliance, and staff scheduling.
• Liaise with performers, suppliers, contractors, and community partners to deliver high‑quality experiences.
• Monitor event performance and capture visitor feedback for evaluation and improvement.

Marketing & Promotion

• Create and execute multi‑channel marketing campaigns (digital, print, PR, partnerships, and influencer outreach).
• Produce engaging content, storytelling, and imagery to showcase the castle's unique seasonal experiences.
• Manage media relations and community partnerships to maximise exposure and goodwill.
• Oversee the businesses event webpages, social media platforms, and email marketing for seasonal campaigns.

Financial Management

• Track ticket sales, visitor data, and campaign metrics to report performance against targets.

Person Specification

Essential

• Proven track record in marketing and event management, ideally within hospitality
• Strong organisational skills, with the ability to manage multiple projects under pressure.
• Excellent communication and stakeholder management skills.
• Creative thinker with experience in campaign development and storytelling.
• Hands‑on, adaptable, and willing to work flexibly (including evenings/weekends during event delivery).

Desirable

• Knowledge of the tourism, heritage, or cultural attractions sector.
• Experience in managing large‑scale seasonal events (e.g. Halloween trails, Christmas light shows, festive markets).
• Familiarity with North Wales tourism audiences and networks.

Contract & Benefits

• Contract: Fixed‑term, immediate start until January 2026.
• Hours: Full‑time with flexibility required around event periods.
• Salary: Competitive, dependent on experience.