Marketing Director - UK&Ireland

alcon; Surrey Heath; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits package

Individual development plan

Employee recognition scheme

Open, friendly culture

Job summary

Alcon in the United Kingdom is seeking a Marketing Director for the Surgical division based in Camberley. You will lead a team of product managers, shape the UK & Ireland marketing strategy, and drive growth across the portfolio with full budget responsibility.

The role requires a strong track record in strategic marketing, portfolio management, and launching successful campaigns, with a focus on collaboration across Sales, Medical Affairs, Regulatory and Market Access.

Qualifications

• Minimum 5 years in marketing or related roles.
• Proven capability in strategic marketing and portfolio management.
• Experience developing and launching marketing plans and products.
• Strong analytical skills using data to drive decisions.
• Proven success building KOL and customer relationships.
• Ability to manage multiple priorities to deadlines.
• Strong stakeholder management across functions.

Responsibilities

• Develop and execute short and long-term business and marketing plans for the Surgical portfolio, driving growth and profitability.
• Provide market insights and strategic recommendations to enhance performance and customer engagement.
• Execute marketing programs and campaigns aligned with strategy and conduct regular market assessments.
• Support pre-launch planning, launch execution, and post-launch evaluation with customer-focused messaging.
• Build partnerships with Sales, Strategic Accounts, Medical Affairs, Regulatory, Market Access and Commercial Excellence.
• Establish relationships with key opinion leaders and stakeholders to maximize ROI from activities.
• Collaborate with global and regional teams to drive continuous improvement and commercial success.

Skills

Strategic marketing

Portfolio management

Product launches

Stakeholder management

Market analysis

KOL relationships

Cross-functional collaboration

Education

Bachelor's degree in Science/Commerce/Business/Marketing

MBA preferred

Job description

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. As a global leader in eye care, we are committed to innovation and progress, and we act with agility. At Alcon, your dedication and achievements are recognized and rewarded, enabling you to advance your career like never before. Together, we go beyond what is expected to improve the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented individuals to join Alcon.

We are currently hiring a Marketing Director for our Surgical division in Alcon, Camberley. As the Head of Marketing you are accountable for leading a team of specialist Product Managers responsible for the development and implementation of all brand plans across the full Surgical product portfolio. This role is to develop, establish and execute short and long-term marketing strategies for the Surgical portfolio across the UK & Ireland to deliver agreed growth targets, market share expansion, and commercial performance objectives. This role has significant impact on the Surgical business through influence on portfolio strategy, growth initiatives, launch readiness, customer engagement activities, and overall commercial performance across the region. You will have full financial responsibility of the UK & Ireland Surgical marketing budget and the responsibility for portfolio revenue growth, market share performance, promotional investment, and return on marketing spend. We are seeking a highly skilled marketing professional with demonstrated experience in strategic marketing, portfolio management, product lifecycle planning, and commercial execution.

A typical day in this role would be to:

• Develop and execute short and long-term business and marketing plans for the Surgical portfolio, driving top-line growth, market share expansion, and portfolio profitability.
• Provide ongoing market insights and strategic recommendations to enhance business performance, customer engagement, and competitive positioning while supporting the successful introduction and adoption of new surgical technologies and solutions.
• Execute marketing programs and campaigns aligned with portfolio and brand strategy, conducting regular competitor reviews and market assessments to identify opportunities, mitigate risks, and maintain market leadership.
• Support pre-launch planning, launch execution, and post-launch performance evaluation, while developing customer-focused messaging and tactical plans tailored to priority customer segments.
• Build and maintain strong partnerships with Sales, Strategic Accounts, Medical Affairs, Regulatory Affairs, Market Access, and Commercial Excellence teams to ensure alignment and execution excellence.
• Establish and nurture relationships with Key Opinion Leaders (KOLs) and other key stakeholders, delivering strong return on investment from marketing and promotional activities.
• Develop effective working relationships with local, regional, and global stakeholders across Alcon and contribute insights that support continuous business improvement, innovation, and commercial success.

WHAT YOU CAN BRING TO ALCON:

Bachelor's degree in Science, Commerce, Business, Marketing, or a related discipline, a MBA or postgraduate qualification in Business, Marketing or related field would be preferred.

Minimum

• Minimum 5 years' experience in marketing, product management, or commercial roles.
• Proven capability in strategic marketing and portfolio management.
• Experience developing and executing successful marketing plans and product launches.
• Strong analytical skills with experience using customer, market, and performance data to drive decision-making.
• Proven success in building and maintaining KOL and customer relationships.
• Ability to manage multiple priorities and deliver results within tight timelines.
• Strong interpersonal and stakeholder management skills, with the ability to influence cross-functional teams and build effective partnerships across Sales, Strategic Accounts, Medical Affairs, Regulatory Affairs, and regional marketing teams.
• Ability to analyse market trends, customer insights, and competitive dynamics to drive business performance and growth.
• Excellent written, presentation, and verbal communication skills.

Preferred

• Experience within medical devices, ophthalmology, healthcare, or specialty pharmaceuticals.
• Experience working in a matrixed multinational organisation.
• Knowledge of surgical products and the ophthalmic market.

How can you thrive at Alcon?

• Collaborate with peers to share best practices and learnings as work evolves
• See your career like never before with focused growth and development opportunities
• Comprehensive benefits package for you and your family
• Individual development plan
• Employee Recognition Scheme
• Open, friendly, and collaborative culture

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