Marketing Director – SaaS

Headliners Recruitment; Remote; GBP 85,000 - 100,000; Full time

Job summary

A global learning solutions provider is seeking a Marketing Director to drive brand presence and demand for their innovative training platform. This fully remote role requires 8+ years of B2B marketing experience, particularly in SaaS or tech sectors, and strong skills in demand generation and digital marketing. As a strategic leader, you will oversee marketing campaigns, manage a small team, and ensure alignment with commercial goals. Competitive salary and professional development opportunities are offered.

Benefits

Flexible remote work

Professional development

Performance-related incentives

Qualifications

• 8+ years of B2B marketing experience in SaaS or technology.
• Expertise in demand generation and funnel optimisation.
• Strong data-driven approach with budget management skills.

Responsibilities

• Develop brand and content strategy to position the organisation as a leader.
• Lead demand generation campaigns to build pipeline.
• Oversee digital channels, SEO/SEM, and marketing analytics.
• Manage a marketing team and conduct market research.

Skills

B2B marketing experience

Demand generation

Digital marketing

Cross-functional collaboration

Project management

Job description

Marketing Director – Saas – perm Remote UK – salary to £100k

An established global provider of learning, sales enablement, and performance improvement solutions is seeking a commercially minded Marketing Director to elevate brand presence and drive measurable demand for its next-generation training platform. The organisation supports enterprise clients worldwide and is entering an exciting new phase of growth.

Reporting to the Deputy CEO and leading a small, high-performing marketing team, you will shape and execute an insight-led marketing strategy that strengthens market position, accelerates pipeline growth, and increases inbound enquiries and RFP opportunities. This is an ideal role for a strategic yet hands-on marketing leader who thrives in a collaborative, data-driven environment.

Key Responsibilities

• Develop and deliver a compelling brand and content strategy that positions the organisation as a category leader.
• Lead demand generation campaigns across digital, events, content, and ABM to build pipeline and drive revenue opportunities.
• Create insightful, client-focused content that supports sales conversations and strengthens market credibility.
• Oversee digital channels, website optimisation, SEO / SEM, social, email marketing, and analytics.
• Partner closely with Sales, Product, and Client Success to align marketing activity with commercial goals.
• Own marketing analytics, KPIs, reporting, and budget allocation to maximise ROI.
• Manage and develop a marketing team of 3, fostering a high-performance, insight-led culture.
• Conduct market research to refine messaging, identify trends, and inform strategic decision-making.

About You

• 8+ years’ B2B marketing experience, including leadership in SaaS, technology, platform or learning & development organisations. Strategic, happy to be hands on managing campaigns
• Strong experience in demand generation, digital marketing, funnel optimisation, and insight-led campaign design.
• Skilled at building narratives that translate complex products into clear, client-centric value.
• Confident leading cross-functional collaboration and engaging senior stakeholders.
• Data-driven, commercially focused, and comfortable owning budgets, KPIs, and forecasting.
• A motivating leader with excellent communication, project management, and organisational skills.

What’s on Offer

• Fully remote role with flexibility and autonomy.
• Opportunity to lead the marketing function of a respected global provider during a high-growth phase.
• Collaborative, innovative culture with strong investment in professional development.
• Competitive salary and benefits, plus performance-related incentives

If you're an insight-led marketer with a passion for creating meaningful, commercially impactful campaigns — and you want to shape the future of an evolving learning and technology business — we’d love to hear from you