Marketing Director - Global

Crownpeak; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading digital marketing firm in London is seeking a dynamic Marketing Director to lead their global marketing organization. The ideal candidate will have over 5 years of experience in senior marketing leadership roles, with a focus on budget management and lead generation. This position offers a competitive salary and an inclusive workplace environment.

Benefits

Competitive salary

Inclusive workplace

Great colleagues

Qualifications

• 5+ years in senior marketing roles, preferably in a global B2B environment.
• Experience managing budgets effectively.
• Proven success in lead generation and product marketing.

Responsibilities

• Lead and manage a global marketing team.
• Oversee global marketing strategy and budget.
• Drive lead generation programs.

Skills

Senior marketing leadership experience

Budget management

Lead generation

Product marketing

Cross-functional teamwork

Job description

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About Crownpeak

Crownpeak powers global growth for influential brands through Fredhopper, our AI-driven product discovery engine, and FirstSpirit, our enterprise-grade content management system. We've built tools that simplify complexity, empowering marketers, merchandisers, and content creators to move faster and smarter.

Our AI-driven product discovery engine is trusted by 36% of the UK's Top 25 and 25% of the EU's Top 50 retailers. Built for fashion, beauty, and lifestyle brands, Fredhopper blends smart automation with human curation to meet evolving consumer expectations and local shopping behaviors at scale.

Our robust, enterprise-grade CMS designed for businesses with complex international content demands. FirstSpirit delivers total flexibility, seamless integration, and enterprise governance. From content versioning to personalization, it's built to empower teams across regions to work smarter and faster without sacrificing control or compliance.

Join us and make an immediate impact in the digital world.

What's the role?

We are seeking a dynamic and strategic Marketing Director to lead our global marketing organisation. This role will be responsible for managing a high-performing marketing team, overseeing the global marketing budget, driving lead generation, and executing impactful product marketing initiatives. The Marketing Director will collaborate closely with local Go-To-Market (GTM) leadership teams across key regions to ensure alignment and maximize market impact.

What will you do?

• Lead and manage a global marketing team, fostering a culture of collaboration, accountability, and innovation.
• Develop and oversee the global marketing strategy, ensuring alignment with company objectives and revenue targets.
• Own and manage the global marketing budget, ensuring effective allocation and ROI across initiatives.
• Drive lead generation programs to support sales pipelines across all regions.
• Lead product marketing efforts, including positioning, messaging, launch strategies, and enablement materials for sales teams.
• Collaborate closely with local GTM leadership teams in all key regions to adapt global strategies to regional needs and market dynamics.
• Measure, report, and optimize marketing performance metrics to ensure effectiveness and continuous improvement.
• Stay ahead of industry trends, competitive landscape, and emerging marketing technologies to maintain a competitive edge.

Who are you?

We don't believe in ticking boxes here at Crownpeak.

Here are a few skills that we feel would make you successful in the role, but we'd still love to hear from you if you feel you'd be a great fit.

• Proven experience (5+ years) in senior marketing leadership roles, preferably in a global B2B environment.
• Strong experience managing budgets and delivering measurable ROI on marketing initiatives.
• Demonstrated success in lead generation, product marketing, and GTM strategy execution.
• Exceptional leadership, communication, and collaboration skills with experience managing cross-functional and multicultural teams.
• Ability to think strategically while executing operationally with precision.
• Experience working closely with sales leadership and GTM teams across multiple regions.

Key competencies:

• Strategic thinking and vision
• Data-driven decision making
• Strong leadership and team development
• Global and multicultural awareness
• Excellent communication and stakeholder management

Our Culture

We offer competitive salaries, great colleagues and excellent benefits.

We strive for success, are always pushing to do better, and work with pride and purpose together. You can see them in action in all aspects of our everyday work.

Today we are a 350+ team headquartered in the US with offices in Colorado, London, Newcastle, Paris, Amsterdam, Dortmund, Sofia and Sydney.

Crownpeak is proud to have a widely diverse team. We are committed to creating an inclusive environment where everyone, whoever they are, feels comfortable to be themselves and each person is valued for their skills, experiences, and unique perspectives.

Crownpeak celebrates all talents. All of our positions are open to people with disabilities and we give them the means and opportunity to express all of their skills.

Crownpeak is an equal opportunities employer and welcomes applications from all qualified candidates. By applying for this position, you are agreeing to our Candidate Privacy Notice