Marketing Director - eCommerce

Xpand Group; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A high-growth digital consultancy is seeking a visionary Marketing Director to lead its marketing function and drive strategic expansion. The ideal candidate will define marketing strategy, shape targeted campaigns, and lead a marketing team to ensure measurable commercial impact. This role requires extensive B2B marketing experience, strong communication skills, and a focus on digital consultancy initiatives.

Qualifications

• Extensive B2B marketing experience, preferably in technology or eCommerce.
• Track record of delivering high-impact enterprise campaigns.
• Ability to lead a marketing team and oversee digital product launches.

Responsibilities

• Define and execute marketing strategy to enhance brand presence.
• Shape targeted campaigns and expand partner programmes.
• Drive adoption of new digital products and ensure measurable impact.

Skills

B2B marketing experience

Strategic thinking

Strong communication skills

Experience in digital consultancy

Campaign delivery

Job description

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Marketing Director

eCommerce & Digital Consultancy | Senior Leadership Role

A high-growth digital and eCommerce consultancy is seeking a visionary Marketing Director to lead its marketing function and drive the next phase of strategic expansion.

In this pivotal role, you will define and execute a marketing strategy that elevates brand presence, strengthens positioning within the Shopify and enterprise commerce ecosystem, and delivers a consistent pipeline of high‑quality leads.

Working in close partnership with business development, you will shape targeted campaigns, expand partner programmes, and deliver thought‑leadership that establishes the organisation as a trusted industry authority.

As the owner of go‑to‑market strategy for new and evolving digital products, you will craft compelling positioning, drive adoption, and ensure measurable commercial impact. Your remit spans demand generation, ABM, content and messaging, event strategy, competitive analysis, and product marketing. Leading a talented marketing team member, you will implement scalable processes, performance dashboards, and a data‑led approach that supports long‑term, sustainable growth.

Joining the senior leadership team, you will influence company‑wide decision‑making and champion a culture of innovation, collaboration, and accountability. Working across sales, product, and delivery functions, you will ensure consistent commercial narratives, refine value propositions, and tightly align marketing activity to revenue and pipeline targets.

The ideal candidate brings extensive B2B marketing experience‑preferably within technology, eCommerce, or digital consultancy environments‑alongside a track record of delivering high‑impact enterprise campaigns, partner marketing initiatives, and successful digital product launches.

A strategic mindset, strong communication skills, and an ability to combine vision with hands‑on execution are essential. This is a rare opportunity to shape and scale a high‑impact marketing function within an ambitious, fast‑growing organisation.

Rates depend on experience and client requirements