Marketing Director (British Gas)

Centrica Plc; City Of London; On-site; GBP 85,000 - 120,000; Full time

Job summary

A major energy company seeks a Marketing Director to lead customer growth and drive marketing strategies. The role requires a proven leader with expertise in growth marketing and digital channels, capable of inspiring teams and delivering exceptional results. If you have a passion for data-led marketing and want to make a real impact, this is the opportunity for you.

Qualifications

• Proven track record of driving growth in a marketing role.
• Ability to implement long-term marketing strategies.
• Experience in leading high-performing marketing teams.
• Deep understanding of customer needs and behaviours.
• Proficiency in digital marketing channels.

Responsibilities

• Lead the execution of go-to-market strategies for products.
• Own performance marketing and manage marketing budgets.
• Develop customer-first propositions grounded in data.
• Champion customer-led propositions through standout campaigns.

Skills

Growth Marketing

Strategic Vision

Leadership and Team Management

Customer-Centric Approach

Digital Marketing Expertise

Performance Marketing

Analytical Skills

Proposition Development

Market Analysis

Budget Management

Relationship Building

Innovation and Creativity

Adaptability

Job description

Join us, be part of more.

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that energises a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

We’re looking for a strategic, customer-obsessed, and results-driven Marketing Director to lead customer and commercial growth at British Gas. This is a pivotal role at a time of major transformation in the energy sector – a moment that brings real opportunity. You’ll help shape the future of one of the UK’s most iconic brands, powered by a bold new platform and the freedom to make a real impact.

What you’ll be doing

You’ll lead the creation and execution of go-to-market strategies that bring our products and services to life – in ways that truly connect with our customers and those we’d love to be our customers. Partnering closely with our product and commercial teams, you’ll develop customer-first propositions grounded in data and insight, shaping everything from campaign planning to performance optimisation.

You’ll own performance marketing, SEO, and commercial partnerships for British Gas, managing budgets with a sharp eye on ROI. You’ll build strong relationships across teams and our agency partners, and lead a talented marketing team – keeping them motivated, inspired and empowered to deliver exceptional work.

If you’re passionate about data-led marketing, thrive on collaboration, and are motivated by the opportunity to drive real growth, we’d love to hear from you.

What Success looks like

Success in this role means uniting insight, data, and commercial priorities across the business to deliver bold, distinctive brand stories that drive measurable growth. You’ll champion customer-led propositions and bring them to life through standout campaigns and partnerships that elevate both our brand and our results.

As a brilliant and experienced Marketing Director, you’ll have a proven track record of:

• Growth Marketing: Strong and demonstrable experience in driving growth

• Strategic Vision: The ability to develop and implement long-term marketing strategies that align with the overall business goals and drive growth

• Leadership and Team Management: Proven experience in leading and inspiring high-performing marketing teams, providing mentorship, and fostering a collaborative environment

• Customer-Centric Approach: A deep understanding of customer needs and behaviours, with the ability to create customer‑centric marketing propositions and enhance customer experiences

• Digital Marketing Expertise: Proficiency in digital marketing channels, including SEO, SEM, social media, and content marketing, to drive online visibility and engagement

• Performance Marketing: Expertise in designing and executing performance marketing strategies aimed at customer acquisition, retention, and maximising ROI

• Analytical Skills: Strong ability to analyse data, market trends, and customer insights to inform marketing decisions and optimise strategies

• Proposition Development: Experience in collaborating with product teams to create and refine customer‑led propositions that meet consumer demands

• Market Analysis: The ability to monitor and analyse market trends, competitive landscape, and customer insights to stay ahead of industry developments

• Budget Management: Proficiency in managing marketing budgets, ensuring efficient allocation of resources, and maximising return on investment

• Relationship Building: Strong interpersonal skills to build and maintain relationships with key stakeholders, including internal teams, external partners, and customers

• Innovation and Creativity: The ability to think creatively and innovatively to develop unique marketing campaigns and strategies that differentiate the brand and drive growth

• Adaptability: The ability to adapt to changing market conditions and business needs, demonstrating flexibility and resilience.

Why should you apply?

We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit https://www.morethanacareer.energy/centrica to discover why we’re a great place to work and what being part of more means for you.

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non‑negotiable, and your ambitions are our priority.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.