Marketing Director

Tesco; Wellingborough; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading food wholesaler in the UK seeks a Marketing Director to lead their marketing department. This role involves designing and executing marketing strategies across retail and catering sectors, managing a substantial budget, and ensuring brand consistency. The ideal candidate should have experience in a senior marketing role and possess strong commercial acumen to drive business growth and enhance customer engagement.

Benefits

Colleague discount card

Flexible working options

Health and Wellbeing support

Retirement savings plan

Qualifications

• Experience in a marketing director or CMO role.
• Designing marketing strategies across multiple propositions.
• Delivering cohesive communication strategies across channels.

Responsibilities

• Lead marketing initiatives for both retail and catering sectors.
• Manage a multi-million-pound budget and report KPIs to senior leadership.
• Ensure brand consistency across all marketing materials.

Skills

Commercial and strategic business acumen

Customer understanding and empathy

Digital communication skills

Marketing campaign development

Ability to deliver marketing strategies to B2B customers

Job description

About the role

We're creating a brand-new role to lead our Marketing Department. Until now, our marketing teams have worked independently. This role brings them together—uniting strategy, creativity, and execution under one bold vision. You’ll shape the future of our brand, work with high‑performing teams, and drive the kind of marketing that gets noticed.

What is in it for you

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months’ service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a four‑day period after every four‑weekly pay day.
• 10% off monthly SIM only deals with Tesco Mobile for yourself, along with further great deals through‑out the year.
• Up to 30% off car, pet and home insurance at Tesco Bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates.
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle‑to‑work scheme.
• After 3 months’ service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) – save up to 5% and Booker will match your contribution.
• Life Assurance – You are covered for death in service life cover of up to three times annual pay.
• Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package.

Dual‑Sector Strategy Development

• Designing and implementing trade marketing strategies for both retail (focusing on independent retailers, convenience stores, and hybrid B2B/B2C models) and catering (targeting pubs, restaurants, hotels, and event planners).
• Aligning campaigns with the unique needs of each sector, such as seasonal promotions for retail and menu‑driven solutions for catering.
• Collaborating with Sales, Product, and Operations to ensure seamless and effective execution across both sectors.

Customer Segmentation & Insight

• Deepening the understanding of customer behaviours across retail and catering, leveraging CRM data and market research.
• Developing tailored, segment‑specific loyalty programmes.
• Monitoring competitor activity and market trends to proactively adapt strategies and maintain a competitive edge.

Omnichannel Campaign Execution

• Leading trade promotions, POS materials, and digital campaigns (email, social media, e‑commerce) for retail and catering audiences.
• Partnering with the Digital Team to enhance B2B platforms, including click‑and‑collect for retailers and bulk ordering tools for caterers.
• Ensuring brand consistency across all touchpoints while adapting messaging for sector‑specific challenges.

Brand & Campaign Management

• Guaranteeing brand consistency across all marketing materials while tailoring messaging to the specific needs of each sector.
• Developing and executing trade promotions, loyalty programmes, and seasonal campaigns to drive footfall and increase sales.

Catering Division Growth

• Leading initiatives to capitalize on the growing catering sector and drive expansion.
• Building and nurturing relationships with catering associations and industry influencers to elevate the brand’s authority and presence.

Budget & Performance

• Managing a multi‑million‑pound budget and optimising spend across all marketing channels.
• Tracking key performance indicators (KPIs) such as sales growth, customer acquisition, campaign ROI and market share.
• Reporting performance results to senior leadership, providing actionable insights for continuous improvement.

You will need

• Similar experience in a marketing director or CMO role.
• Commercial and strategic business acumen to identify opportunities and risks across our Marketing and Digital offering, creating a coordinated strategic approach that delivers competitive advantage for Booker.
• Designing marketing strategies across multiple propositions.
• Customer understanding and empathy to build and coordinate the communication of our propositions that tie our different channels together for customers.
• Marketing campaign development to deliver compelling customer‑focused campaigns across different media channels.
• Digital communication skills to ensure that our communications strategy keeps pace with digital media.
• Ability to develop a company narrative to build a coherent and compelling overall communications strategy across all channels and stakeholders.
• Delivering marketing strategies to B2B customers.

About us

Booker is the UK’s leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites and six support centre locations across the UK.

Diversity, equity and inclusion (DE&I)

Diversity, equity and inclusion at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

Flexibility and support

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. If you’re starting your career, need the freedom to do the things you love, or are going through life‑changing moments such as becoming a carer, nearing retirement, adapting to parenthood, or something else, let us know during your application.

Disability Confident Committed employer

We’re proud that Booker is a Disability Confident Committed employer and we’re committed to providing a fully inclusive and accessible recruitment process.

Please note

We can only accept candidates over the age of 18 if the role requires working before 6:15 a.m. or after 9:45 p.m. or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.

Booker Group is part of Tesco plc

*Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*

For more information about us please visit www.bookergroupjobs.co.uk