Marketing Director

American Express Global Business Travel; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading travel software and services company is seeking a visionary Marketing Director in London. This role involves crafting strategic narratives, defining go-to-market strategies, and inspiring a team to execute impactful marketing campaigns. Ideal candidates have extensive B2B marketing experience and a talent for storytelling. This position offers hybrid working and a vibrant work culture focused on collaboration and inclusivity.

Benefits

Health and welfare insurance plans

Retirement programs

Parental leave

Adoption assistance

Wellbeing resources

Travel perks from major providers

Access to over 20,000 courses

Qualifications

• Significant experience leading strategic B2B marketing and storytelling for a global enterprise organization.
• Proven experience in developing and executing GTM strategies that deliver measurable business results.
• Demonstrated success leading high-performing teams and managing through periods of transformation or growth.

Responsibilities

• Define and lead Amex GBT’s strategic marketing narrative.
• Work with the Senior Director to shape the GTM strategy and campaigns.
• Identify opportunities to build storytelling-led campaigns.
• Lead a team of marketers in executing innovative campaigns.

Skills

B2B marketing

Storytelling

Creative strategy

Collaboration

People management

Job description

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

We’re seeking a visionary Marketing Director to join our global marketing team at American Express Global Business Travel (Amex GBT). This is a high-impact role for a creative and strategic leader who can shape compelling narratives, define our go‑to‑market (GTM) strategy, and inspire teams to bring our strategy to life across marketing channels.

If you’re passionate about translating complex ideas into simple and engaging narratives, using marketing to drive meaningful commercial impact and you thrive in a global travel environment where collaboration and customer experience matter, this could be the perfect role for you.

About the Role

As Marketing Director, you will lead the articulation of our strategic narrative and GTM strategy for the Amex GBT brand. You’ll combine creative storytelling with commercial acumen to set a clear vision, inspire teams, and drive measurable business impact in a global B2B environment.

As a core member of our mission to Power Progress Through Travel, you’ll collaborate across the organization to define and communicate what differentiates Amex GBT in the market. You’ll ensure that every campaign, message, and touchpoint reinforces a cohesive story: one that connects with our clients’ needs and ambitions.

This role will include cross‑sell and upsell opportunities to drive awareness, pipeline progression, customer retention and revenue through strong marketing campaigns. You will also be accountable for measuring success of marketing activity and building robust plans to improve performance over time.

This role is based in London, UK, with hybrid working.

What You’ll Do

• Define and lead Amex GBT’s strategic marketing narrative, crafting messaging that articulates our value proposition, vision, and differentiation.
• Work closely with the Senior Director, Global Marketing Communication to shape the GTM strategy and create campaigns that connect emotionally and strategically with customers across their journey.
• Partner with Commercial teams to align marketing programs to key business priorities and revenue objectives.
• Identify opportunities to build storytelling‑led campaigns that drive cross‑sell, upsell, retention, and engagement.
• Lead and inspire a team of marketers to execute innovative, insight‑driven campaigns that deliver tangible business results.
• Champion excellence across the Global Marketing Communications organization, fostering creativity, inclusivity, and performance.
• Build and manage measurement frameworks to evaluate narrative effectiveness, and GTM success, using insights to drive continuous improvement.
• Be a strategic connector between marketing and other business functions, driving alignment and shared impact.

Key Stakeholders and Relationships

• Global Marketing Function
• Agency & Creative Partners
• Commercial, Product, Tech, and Pricing Teams
• Sales Enablement and Digital Marketing
• Procurement, Finance, and Compliance
• Executive Leadership Team

What We’re Looking For

• Significant experience leading strategic B2B marketing and storytelling for a global enterprise organization.
• Exceptional ability to turn complex propositions into powerful, human‑centered stories that inspire and drive action.
• Proven experience in developing and executing GTM strategies that deliver measurable business results.
• A creative, visionary mindset combined with strong commercial focus.
• Demonstrated success leading high‑performing teams and managing through periods of transformation or growth.
• Skilled at building relationships across matrixed organizations and influencing at the senior level.
• Curiosity, adaptability, and resilience— with a desire to innovate and experiment with new approaches.
• Experience working with agencies and managing large‑scale, multi‑market marketing programs.

Why Amex GBT

As a leading travel software and services company, we are uniquely positioned to champion and influence inclusive, accessible, and safe travel for all. Our diverse workforce, reflective of our client base, is our key to success.

Location

London, United Kingdom

The #TeamGBT Experience

Work and life : Find your happy medium at Amex GBT.

Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.

Travel perks : get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

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What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;