Marketing Director

Lord Search & Selection; England; On-site; GBP 80,000 - 100,000; Full time

Job summary

A rapid-growth casual dining brand is seeking a high-impact marketing leader to drive brand strategy and oversee the complete marketing function. This role involves leading teams through innovative campaigns and product launches, working closely with executive management to enhance guest experience and overall brand performance. Ideal candidates should be strategic thinkers with a passion for creativity and measurable results.

Responsibilities

• Define and deliver the marketing strategy across various channels.
• Oversee new product launches, promotional campaigns, and in-store activation.
• Work closely with the Board to align marketing and business objectives.

Job description

Hospitality / Casual Dining

Competitive Package

Leicestershire

Ref : 10210

The Company

Our client is a fast-growing, energetic casual dining brand with huge ambitions and a standout identity. With rapid international growth, investment in innovation and a culture that champions creativity, pace and ownership, they're building one of the most exciting brand stories in the sector. This is a company where marketing genuinely shapes strategy, and where bold ideas, sharp commercial thinking and great leadership have a visible impact on performance.

The Role

This is a newly created, high-impact leadership role owning the entire marketing function and shaping the future brand direction. You'll define and deliver the marketing strategy across brand, digital, growth, campaign planning, content, promotions and guest experience setting the vision, building capability and leading a talented team.

Leading both long-term brand‑building and short‑term commercial activation, you'll oversee the full marketing mix : new product and category launches, seasonal campaigns, LTOs, promotional calendars, in-store activation, digital strategy, CRM, PR and social. You'll bring a strategic, insight‑led mindset, introduce robust processes, and ensure marketing is a consistent driver of guest acquisition, frequency and sales uplift.

Working closely with the Board and C‑Suite, as well as operations, digital and creative partners, you'l...