Marketing Director

INSHUR; England; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading insurtech company in the United Kingdom is seeking a Director of Marketing to lead their global strategy and develop a world-class brand. The role offers a hybrid work model, allowing collaboration in the office and remote work. Ideal candidates will have proven marketing leadership in insurtech or SaaS, with a strong focus on performance marketing and analytics. Competitive salary and benefits package included.

Benefits

30 days of holiday annually

Private healthcare

Life insurance at 3x salary

Parental leave at full pay

Flexible working hours

Annual personal training allowance

Employee Assistance Program

Qualifications

• Proven success in senior marketing roles, ideally in insurtech or high-growth SaaS companies.
• Comprehensive understanding of major marketing domains with expertise in performance marketing.
• Excellent grasp of marketing analytics and attribution.

Responsibilities

• Develop and coordinate global marketing strategy across the US and Europe.
• Create a scalable demand generation engine focused on the US market.
• Partner with Product and Sales teams to design effective go-to-market strategies.

Skills

Marketing Leadership

Performance Marketing

Data-Driven Decision Making

Brand Development

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Shape the brand, define our narrative, and guide our global market expansion.

Trusted by the world's leading platforms - Uber, Uber Eats, Amazon, Bolt, Ola, FreeNow - and pioneering the future of autonomous vehicle insurance, INSHUR is redefining the future of mobility .

We are looking for a Director of Marketing to join us at INSHUR! We're based in sunny Brighton (sea , chips , and seagulls included), and our company embraces a hybrid working model, allowing you to thrive in both collaborative office settings and the comfort of your own home . You'll have the opportunity to work remotely while also connecting with your colleagues at our Brighton office at least twice a week, fostering a dynamic and supportive environment.

You'll be working on multiple brands as we re-invent the industry in exciting markets across territories including the UK GB, US US, and the Netherlands N.

Supported by (and reporting to) the CEO, you'll be joining a collaborative team of 230 people, where your focus will be developing a world-class brand and marketing engine that supports INSHUR's growth and establishes us as the definitive insurtech brand.

What you'll do

• Develop and coordinate a global marketing strategy across the US and Europe, guiding major initiatives and setting the vision for all efforts
• Create a scalable demand generation engine, designing and implementing multi-channel acquisition strategies with focus on the US market
• Guide brand and narrative development, collaborating with external brand and PR agencies to define INSHUR's market identity
• Partner with Product and Sales teams to design and deliver regional go-to-market strategies
• Develop and mentor a dedicated marketing team, nurturing talent and supporting the growth of marketing professionals
• Support data-informed decision making, leveraging analytics and ROI metrics to enhance performance across all marketing channels
• Ensure marketing compliance, embedding regulatory standards into strategies and campaigns

These essentials to flourish in the role

• Proven Marketing Leadership: Demonstrated success in senior roles at insurtech, fintech, or spin-out insurtech brands from traditional insurance carriers is ideal, though we'll also consider candidates from high-growth SaaS companies
• "T Shaped" Marketing Expertise: Comprehensive understanding of major marketing domains with deep expertise in performance marketing
• Strategic & Hands-On: Ability to develop strategy while being comfortable with hands‑on execution
• Data‑Informed: Excellent grasp of marketing analytics and attribution, using insights to enhance performance
• Product Marketing Expertise: Proven track record of launching and nurturing new technology or finance products
• Brand & Narrative Leadership: Experienced at defining brand positioning and creating compelling market stories
• Regulatory Understanding: Familiarity with regulated environments, ensuring campaigns remain compliant while creating impact

Additional skills that could set you apart

• Extra consideration for candidates with a background in Insurtech or On‑Demand Economy

You'll love it here if:

Thrive navigating ambiguity and finding clarity in uncertain situations.

Take pride in being accountable and owning your responsibilities.

Enjoy in a fast‑paced environment where change happens quickly.

Enjoy innovating with AI and other technologies to find creative solutions.

Are solutions‑focused and driven to overcome challenges.

Embrace resilience and adapt to setbacks with a positive attitude.

Are intellectually curious, constantly seeking to learn, explore new ideas, and not afraid to question and improve your understanding.

You may not enjoy working here if:

Prefer a more structured, slow‑moving environment.

Feel most comfortable when tasks and processes are clearly defined from the start.

Struggle with handling multiple challenges at once or adapting to frequent changes.

Tend to stick strictly to your defined role and avoid contributing outside of your responsibilities.

Collaborating with AI:

At INSHUR, we see AI as a powerful collaborator. We use technology to innovate, and our hiring process is no exception. For us, AI is a tool to enhance our processes and help you showcase your best self-we never use it to make the final hiring decision. We actively encourage you to use AI tools to help you shine, and you can learn more about how we collaborate with AI, and our tips for how you can too, here.

What to expect from the process:

• Screen & Intro: 45‑minute video call with the Head of Talent Acquisition to discuss the role and your experience.
• First Interview: 60‑minute video call with an Exec & Chief of Staff to assess marketing knowledge or the top of the T of the "T shaped marketer"
• Case Study: A brief take‑home task followed by a 45‑60 minute in‑person interview with our Chief Executive, Chief Financial Officer and Marketer.
• Final Stage: 60‑minute video call with the our Chief Executive & People Director

We encourage you to ask questions about the role and the company throughout the hiring process. We believe that this is as much an opportunity for you to interview us as it is for us to interview you.

What we offer

We offer competitive salaries based on location and experience, all our employees stock options and we will pay into your pension monthly. We've also built a benefits package that invests in our people's long‑term personal and professional growth and wellbeing. Here's a sample of what this includes:

• 30 days of holiday annually, plus bank holidays
• Private healthcare for you and your family, including pre‑existing conditions
• Life insurance at 3x your salary
• 13 weeks parental leave at full pay for new parents
• Workplace nursery scheme with Gogeta, allowing you to pay fees pre‑tax
• Ride to work scheme
• Workplace pension scheme to help you save for retirement
• Flexible working hours to suit your lifestyle
• £500 annual personal training allowance plus regular learning opportunities on a variety of topics
• £40 monthly wellbeing to keep you healthy
• 24/7 Employee Assistance Program, covering you and immediate family members‑offering crisis support, counselling, legal advice, menopause CBT, and more

It goes without saying that we provide everyone with a laptop, monitor, top of the range kit, and any software you need.

About Us

INSHUR is on a mission to be the leader in insurance solutions for the on‑demand economy, making coverage fair and accessible for drivers.

Cutting edge technology & deep insurance know‑how underpins our revolutionary offering for on‑demand drivers, keeping premiums affordable and delivering results for partners. With a focus on embedded insurance solutions, and complementary technology integrations for digital platform providers such as Uber, Amazon, Bolt, FREENOW and OLA, we've been helping drivers stay on the road since 2016 through our data, technology and in‑house insurance expertise.

Backed by some of the most forward thinking VC's including Viola Growth, JVP, Munich Re, Viola Fintech, MTech Capital, Antler, and MS&AD, we have secured over $113.5 million in funding as well as the acquisition of American Business Insurance in 2023. We have exciting plans to continue growing our portfolio and product lines and expand to new territories in the future.

As a global team of around 250 people based across the US, UK, and the Netherlands, we value:

• Generosity, inclusivity, open‑mindedness, and diversity
• Delivering great results and learning in the open
• Freedom to make long‑term, high‑impact decisions
• The wellbeing of our teammates and the people around us
• And... Enjoying the ride!

Equal opportunities

At INSHUR, we believe that having a diverse team where everyone can bring their authentic selves to work is key to our success. We're passionate about creating equal opportunities and making the tech industry a better place for all and we don't discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age.

As at Aug 2025, our team consists of 46% women, 31% from BAME or BIPOC backgrounds, and 12% LGBTQ+ . We proudly represent 30+ nationalities and span multiple generations, including Baby Boomers, Gen X, Millennials, and Gen Z. We proudly represent 30+ nationalities and span multiple generations, including Baby Boomers, Gen X, Millennials, and Gen Z. We're proud to have been recognised for Diversity and Inclusion by the British Insurance Awards .

We recognise that early‑stage companies often hire people similar to the existing team-something we've worked hard to overcome. We follow a structured hiring process and ensure our interview teams are trained to foster inclusivity and equity.

While this position is advertised as full‑time, we're flexible on specific arrangements and happy to discuss options like part‑time, job‑sharing, or other flexible work setups for the right candidate.

If you need any adjustments during the interview process, please let us know, and we'll do our best to accommodate your needs.