Marketing Director

Lord Accounting & Finance; East Midlands; On-site; GBP 80,000 - 100,000; Full time

Job summary

A fast-growing casual dining brand in the East Midlands is seeking a marketing leader to shape its brand direction. This key role involves defining the overall marketing strategy, overseeing campaigns and product launches, and leading a talented team. The ideal candidate will possess strong leadership abilities, strategic thinking skills, and a deep understanding of marketing dynamics. This company is known for its innovative approach and culture that fosters creativity, making it an exciting place to lead marketing initiatives.

Benefits

Competitive package

Creative work environment

Growth opportunities

Qualifications

• Experience in leading a marketing function and team.
• Strong understanding of both brand-building and commercial activation strategies.
• Proven ability to drive guest acquisition and sales.

Responsibilities

• Define and deliver the marketing strategy across various channels.
• Oversee new product launches and seasonal campaigns.
• Ensure marketing drives guest acquisition and sales.

Skills

Leadership

Strategic thinking

Brand management

Digital marketing

Campaign planning

Job description

Hospitality / Casual Dining

Competitive Package

Leicestershire

Ref: 10210

The Company

Our client is a fast-growing, energetic casual dining brand with huge ambitions and a standout identity. With rapid international growth, investment in innovation and a culture that champions creativity, pace and ownership, they're building one of the most exciting brand stories in the sector. This is a company where marketing genuinely shapes strategy, and where bold ideas, sharp commercial thinking and great leadership have a visible impact on performance.

The Role

This is a newly created, high-impact leadership role owning the entire marketing function and shaping the future brand direction. You'll define and deliver the marketing strategy across brand, digital, growth, campaign planning, content, promotions and guest experience setting the vision, building capability and leading a talented team.

Leading both long-term brand-building and short-term commercial activation, you'll oversee the full marketing mix: new product and category launches, seasonal campaigns, LTOs, promotional calendars, in-store activation, digital strategy, CRM, PR and social. You'll bring a strategic, insight-led mindset, introduce robust processes, and ensure marketing is a consistent driver of guest acquisition, frequency and sales ...