Marketing Director

Mamas & Papas; Crowborough; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading nursery products brand in the UK is seeking a visionary Marketing Director. You will own the customer journey from awareness to advocacy, driving brand strategy and marketing excellence across all channels. This role involves leading a high-performing marketing team and collaborating on global initiatives. With a focus on creative innovation and customer insights, the successful candidate will enable sustainable growth and brand impact. Join us to help shape the future for families with innovative nursery solutions.

Benefits

33 days holiday, increasing with service

Company Bonus Schemes

Employer pension contribution

Significant staff discounts

Subsidised health cover

Flexible working arrangements

Supportive family related leave policies

Employee recognition schemes

Qualifications

• Proven experience in developing brand strategies and marketing excellence.
• Ability to drive integrated marketing initiatives across channels.
• Strong leadership skills in managing high-performing teams.

Responsibilities

• Shape and advance brand strategy to maximize impact.
• Create and implement global product marketing strategies.
• Leverage consumer insights to enhance brand value.
• Build strategic partnerships to amplify reach.

Skills

Brand Strategy

Category Marketing

Customer Insights

Creative Leadership

P&L Management

Social Media Strategy

Team Leadership

Communication Skills

Job description

Overview

The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand’s reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business.

Key Responsibilities

• Brand Strategy & Guardianship: Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.
• Category & Product Marketing Excellence: Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact
• Channel Marketing Leadership: Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.
• Social Media and Influencer Impact: Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action.
• Creative & Content Excellence: Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.
• International Marketing Alignment: Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns.
• Customer & Shopper Insightfulness: Leverage consumer & market insights to adapt the brand & convert understanding into advantage.
• PR & Communications: Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.
• Partnership & Community Engagement: Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy.
• P&L and ROI management: Drive profitable marketing across all channels with clear, data-led performance accountability.
• Team & Culture: Build & lead a high-performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.

Why Join Us?

• Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations.
• Lead impactful marketing initiatives that shape the future of nursery products.
• Cement a career-defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.

To Apply

If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, holding the above key requirements, we would love to hear from you and discuss further so apply today.

NOTE: please note that the requirements for this role being 3-4 days a week at our Huddersfield Head office (HD5 0RH)

Restrictions

• We are not currently working with any agencies at this stage of the process. Therefore we do not accept unsolicited CVs from Recruitment agencies nor alike, nor any terms & conditions associated.

Benefits

• 33 days holiday, increasing up to 40 with service.
• Buy & Sell holiday schemes
• Company Bonus Schemes
• Employer pension contribution from day 1 enrolment.
• Significant staff discounts for family & friends from our shops & online
• Ongoing offers & discounts across a variety of external organisations, from holidays, travel, restaurants, gifts & services to many more worthy discounts through our Benefits Hub
• Subsidised health & critical illness cover and insurances
• Supportive family related leave policies (including company enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave)
• Supportive Foster Care & Carers Leave offering
• Support for Loss and Bereavement
• A Menopause Friendly Employer
• Employee Recognition and Appreciation Schemes
• At Mamas & Papas, we’re a business for the future. Every day, we help to welcome a new generation of children into the world, and we want them to grow up in a world that’s sustainable – one that’s full of opportunity and hope.
• Oh, and a great bunch of people to work with too.

Head Office

• Hybrid flexi working of 3-4 days in the office.
• Flexi-time schemes based around core working hours whether in the office, or working from home
• Plus, free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms & much more.

(NB*: All benefits subject to individual schemes criteria & terms)

Colne Bridge Road,
Huddersfield,
West Yorkshire
HD5 0RH