Marketing Director

Adam Curtis Specialist Automotive Recruitment Consultancy Ltd; Canterbury; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Canterbury is looking for a Marketing Director to lead their marketing department. This role involves managing multi-channel campaigns, optimising funnels for lead generation, and leading a high-performance team. The ideal candidate will have extensive experience in direct response marketing, a data-driven mindset, and strong execution skills. This is a fast-paced environment where ownership and accountability are essential.

Qualifications

• Proven experience in driving traffic, leads, and revenue across multiple channels.
• Expertise in executing marketing campaigns and optimising funnels.
• Strong analytical skills and familiarity with key marketing metrics.
• Ability to lead a high-performance marketing team.

Responsibilities

• Own and manage all marketing activities across various platforms.
• Execute high-impact paid campaigns.
• Oversee and optimise marketing funnels for lead generation.
• Lead a small marketing team and manage external agency partners.
• Track and report on key marketing metrics weekly.

Skills

Direct Response Expertise

Data-Driven

AI-Fluency

High-Performance Ability

Job description

Marketing Director

Salary negotiable depending on experience

Canterbury, Kent (Hybrid working available)

Permanent/Full Time

Monday to Friday

Our client, is a high-performing, fast-moving marketing and online education company helping coaches and experts launch scalable marketing campaigns that consistently attract and convert their dream clients. Their programs, events, and masterminds have helped thousands of entrepreneurs grow their coaching and training businesses. They are considered one of the leading authorities in the coaching and online education space, and they just getting started.

They are now seeking a world-class Marketing Director to take full ownership of their marketing department, driving traffic, leads, and revenue across multiple channels while leading a small but powerful internal team.

This is not a role for a generalist or a “big ideas” marketer. They already have a proven model that works. What they need is a master implementer, someone who can take top-level strategy and execute it to perfection, optimising every campaign, every funnel, and every click. You’ll report directly to the CEO and work closely with leadership to scale the business to £10M+ in annual revenue, ensuring they remain the most trusted and innovative brand in their industry.

You will need to be someone who thrives in the details, embraces ownership of execution, and is as committed to the success of the company as the CEO.

Want to find out more? Contact us today.

Key Responsibilities:

• Own and manage all marketing activity across Meta (Facebook & Instagram), YouTube, Google, LinkedIn, and TikTok.
• Execute high-impact paid campaigns that deliver exceptional ROI.
• Oversee and optimise front-end and back-end funnels for maximum lead generation and sales conversion.
• Lead a small high performance marketing team and manage agency partners.
• Monitor ad performance daily and proactively identify and fix issues before anyone else spots them.
• Implement creative testing, split testing, and funnel optimisation strategies.
• Plan and deliver high-converting email campaigns that drive engagement and revenue.
• Leverage AI tools and emerging technologies to streamline, enhance, and future-proof marketing operations.
• Track and report on all key marketing metrics weekly (CPL, ROAS, conversion rates, list growth, revenue per lead, etc.)
• Execute at speed without sacrificing precision, balancing creativity, analytics, and relentless execution

Who You Are:

• Direct Response Expert: You understand funnels, conversions, and paid traffic like second nature. You’ve built and scaled real campaigns, not just studied them.
• Industry Insider: Ideally you already know the online coaching, info-product, or digital education space inside out.
• Data-Driven: You think in metrics, patterns, and probabilities, not opinions.
• AI-Fluent: You use modern AI tools and automations to move faster and stay ahead.
• High-Performer: You’re ambitious, disciplined, and thrive under pressure.
• Executor, Not Just a Strategist: You can take top-down direction and translate it into fast, flawless implementation.
• Owner’s Mindset: You take full responsibility for outcomes, not just tasks.
• Relentless Standard of Excellence: “Good enough” isn’t in your vocabulary.

This is not a 9-to-5 job. It’s a leadership role that demands full ownership and accountability. You’ll monitor campaigns, spot problems, and keep things moving, even if that means checking in during evenings or weekends.

Why Apply:

You’ll be joining one of the UK’s most exciting marketing companies, a fast-moving, tight-knit team that’s shaping the future of the online coaching industry. You’ll work alongside a CEO who lives and breathes marketing, with the resources, systems, and creative freedom to produce world-class campaigns, and the expectation to make them even better. If you’re an elite-level marketer ready to lead at the highest standard, this is your chance to do the best work of your career.

For further details on this role and other jobs, please submit your CV to Adam Curtis of ACS Recruitment Consultancy