Marketing Data Manager

ANS Group; Bramhall; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology consultancy in the UK is seeking a Marketing Data Manager to empower marketing and sales teams with data-driven insights. The role involves managing data systems in Marketo and Microsoft Dynamics 365, ensuring data quality, and creating dashboards for performance analytics. Candidates should have experience in B2B data management and strong communication skills.

Qualifications

• Experience in marketing operations or data management, ideally in a B2B environment.
• Strong knowledge of CRM/marketing automation systems.

Responsibilities

• Responding to data requests from marketing and sales colleagues.
• Normalizing and cleaning data for consistency across systems.
• Managing data flows and integrations between Marketo and D365.
• Creating dashboards and reports to track campaign performance.
• Ensuring compliance with data protection regulations.

Skills

ABM campaign experience

Data management

Analytical mindset

Effective communication

Tools

Marketo

Microsoft Dynamics 365

Power BI

Tableau

Excel

Job description

As the Marketing Data Manager, you will be instrumental in empowering marketing and sales teams to make informed, data-driven decisions. Your role centers on ensuring the integrity, accessibility, and usability of marketing data to support key functions such as campaign execution, lead lifecycle management, and performance analytics. By overseeing and continuously optimizing data systems within platforms like Marketo and Microsoft Dynamics 365 (D365), you will contribute to enhanced operational efficiency, sharper strategic insights, and more effective customer engagement across the organization.

Responsibilities

• Responding to data requests from marketing and sales colleagues, providing timely and accurate reports and extracts.
• Normalizing and cleaning data to ensure consistency across systems and teams.
• Managing data flows and integrations between Marketo and D365.
• Supporting segmentation, lead scoring, and campaign targeting through high-quality data.
• Monitoring data quality and resolving discrepancies proactively.
• Creating dashboards and reports to track campaign performance and lead activity.
• Ensuring compliance with data protection regulations (e.g., GDPR).

Qualifications

• ABM campaign experience.
• Experience in marketing operations or data management, ideally in a B2B environment.
• Strong working knowledge of Marketo and Microsoft Dynamics 365 (D365).
• Proficiency in Excel and familiarity with BI tools (e.g., Power BI, Tableau).
• Understanding of data normalization, governance, and CRM/marketing automation systems.
• Analytical mindset with attention to detail and problem-solving skills.
• Ability to communicate effectively with technical and non-technical stakeholders.