Marketing Data & Automation Lead

Nestle; Wootton Bridge; On-site; GBP 60,000 - 72,000; Full time

Job summary

A leading global pet care company in the UK is looking for a Digital Performance & Operations Lead. You will drive the digital marketing technology roadmap, ensuring compliance with standards and leading key projects. Ideal candidates will have extensive digital experience and strong web analytics knowledge. This role offers a salary up to £72,000, potential bonuses, and additional benefits such as flexible working opportunities and generous pension contributions.

Benefits

Salary up to £72,000

Potential bonus

Car allowance

Generous pension

12 additional flex days

Personal development and growth opportunities

Qualifications

• Experienced Digital Data & Technology professional with degree level (or equivalent).
• Extensive experience across the Digital ecosystem including search, content, websites, CRM, channels, and platforms.
• Strong web analytics knowledge and experience.

Responsibilities

• Lead the planning and execution of the Digital Marketing Technology Roadmap.
• Act as both Project Manager and Product Owner for key marketing technology projects.
• Ensure adherence to legal and security standards across consumer data.

Skills

Digital Data & Technology professional

Web analytics knowledge

Familiarity with Google stack

Project and budget management experience

Technical knowledge of web development

Education

Degree level (or equivalent)

Tools

Google Analytics

GTM

CMS solutions

Job description

Here at Nestlé Purina, we are currently recruiting for a talented individual to join us, as a Digital Performance & Operations Lead, reporting into the Head of Digital. In this role, you will take the lead in driving our digital marketing technology roadmap and supporting our ambitious digital goals across the Purina UK&I brand portfolio. You will be responsible for the strategic planning, integration, and implementation of Purina UK’s digital marketing technology roadmap. At Nestlé PURINA Pet Care, we're passionately committed to helping pets enjoy happier, healthier and longer lives because we're pet owners too. As a world leading company in pet care and nutrition, Nestlé PURINA has been helping pets live healthy, happy lives for over 85 years. We are proud to produce some of the UK's best loved brands including FELIX®, WINALOT®, GOURMET®, BAKERS® and PURINA ONE®, trusted and bought by millions of pet owners.

Responsibilities

• Digital Marketing Technology Roadmap: Lead the planning and execution of the Digital Marketing Technology Roadmap to support marketing initiatives and enhance digital capabilities.
• Project Management: Act as both Project Manager and Product Owner for key marketing technology projects, ensuring alignment with Purina UKI's strategic goals.
• Stakeholder Engagement: Champion Purina UKI's digital ambitions by collaborating with internal and external stakeholders, including Purina Studios, EMENA Brand & Comms, and Nestlé Global IT Teams.
• Compliance and Security: Ensure adherence to legal and security standards across consumer data and digital platforms, including GDPR and data privacy regulations.
• Website Management: Serve as the Technical Product Owner for Purina UKI websites, leading the development of functionalities that meet current and future brand needs.
• Vendor Management: Oversee relationships with third‑party vendors, ensuring quality, accuracy, and cost‑effective practices in technical and CRM projects.
• Measurement Framework: Support the development of a cohesive measurement framework and dashboards for Marketing and CX teams, helping to define the value of data across the consumer funnel.
• Data Integration: Lead the consolidation of consumer PII data feeds, ensuring compliance and alignment with our eCRM strategy.
• Market Insights: Stay updated on Nestlé developments in technology solutions to leverage opportunities for Purina UKI's digital evolution.

Qualifications

• Experienced Digital Data & Technology professional with degree level (or equivalent).
• Extensive experience across the Digital ecosystem including search, content, websites, CRM, channels, and platforms.
• Proven ability to lead the digital roadmap and implementation to enable business & brand strategies.
• Strong web analytics knowledge and experience.
• Project and budget management experience.
• Familiarity with Agile and Waterfall methodologies and project management tools.
• Technical knowledge of web development, CMS solutions, and basic HTML/CSS.
• Experience in managing multi‑channel Digital projects with internal and external stakeholders.
• Knowledge of Data and Analytics, with the ability to turn technical jargon into business‑friendly language.
• Familiarity with Google stack, including Google Analytics, GTM, Search Console, and Optimise.

Your commitment to challenging the status quo, continuous learning, and building positive relationships across stakeholders is essential.

Diversity & Inclusion

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Diversity, equity and inclusion | Nestlé (nestle.co.uk)

Benefits

Salary up to £72,000 depending on experience + potential bonus + car allowance + generous pension + 12 additional flex days on top of 25 day holiday entitlement + many other excellent benefits! Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. Great benefits you'd expect from a business the size of Nestlé - in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth.