Marketing Data Analyst — Insight‑Driven Dashboards

OLIVER | The Brandtech Group; Weybridge; On-site; GBP 55,000 - 75,000; Full time

Job summary

OLIVER, part of The Brandtech Group, is hiring a Marketing Data Analyst to deliver marketing and ecommerce insight. The role focuses on dashboards (Looker Studio) powered by Google BigQuery, with cross-functional collaboration across CX, marketing, product and regional teams.

You will model data, measure campaign uplift and market share, and translate findings into actionable recommendations for multi-market stakeholders.

Qualifications

• Proven experience as a data/insight analyst in digital, ecommerce, retail, marketing or agency environments.
• Strong proficiency in Google BigQuery and advanced SQL with data modelling and reporting design.
• Hands-on experience building dashboards in Looker Studio and robust data models.
• Experience combining sell-out, market share and campaign data to generate insights.
• Ability to define metrics like uplift, baseline, market share and halo effects.
• Marketing analytics capability for campaign effectiveness across paid channels.
• Understanding of digital customer journeys, content metrics and ecommerce KPIs.
• Experience with analytics platforms such as GA4, Adobe Analytics or similar.

Responsibilities

• Design, build and maintain marketing and sales dashboards in Looker Studio using Looker Studio and BigQuery data.
• Define data models, transform source files and design the reporting layer for scalable KPI delivery.
• Quantify retailer investment impact and campaign uplift on sales and market share.
• Analyze correlations between campaigns and performance to identify effective levers.
• Measure halo effects across products/retailers from promotional activity.
• Build dashboards/reports across CX, onboarding, ecommerce, retail performance and promotions.
• Translate data into clear insights and present findings to stakeholders at all levels.

Skills

Analytical thinking

Data storytelling

Multi-market collaboration

Stakeholder communication

Education

Bachelor's degree in a related field

Tools

Google BigQuery

Looker Studio

SQL

GA4/Adobe Analytics

Python (pandas)

Job description

OLIVER, part of The Brandtech Group, is hiring a Marketing Data Analyst to deliver marketing and ecommerce insight. The role focuses on dashboards (Looker Studio) powered by Google BigQuery, with cross-functional collaboration across CX, marketing, product and regional teams.

You will model data, measure campaign uplift and market share, and translate findings into actionable recommendations for multi-market stakeholders.