Marketing Data Analyst

Global Blue; Newport; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial technology company in Newport is seeking a full-time Marketing Data Analyst to support product managers in creating traveler-facing products. The ideal candidate will have 2-3 years of experience in data analysis, a strong educational background in relevant fields, and proficiency in advanced statistical methods and data tools like Excel and SQL. This position offers a chance to work in a multicultural environment with a focus on sustainability and innovation.

Qualifications

• Minimum 2-3 years in an analytical role.
• Proven ability to convert big data into actionable insights.
• Experience with SAS Enterprise Guide advantageous but not essential.

Responsibilities

• Deliver key analysis for marketing products.
• Use data to assess campaign success and optimize tactics.
• Monitor and report on marketing campaign performance.

Skills

Analytical mindset

Statistical methodologies

Advanced Microsoft Excel skills

Intermediate to Advanced SQL skills

Intermediate to Advanced Tableau skills

Experience with consumer data

Education

Degree in Maths, Accounting, Finance, Computing, or Statistics

Tools

Tableau

SQL

Job description

Overview

an improved view of how travellers are engaging with Global Blue across our transactional and marketing products. In this role, you will also be expected to advise on and conduct relevant ad hoc analysis to help inform the optimistiation of existing touchpoints and features as well as the identification and establishment of new ones.

Main Duties and Responsibilities

• Deliver key analysis for Marketing products in an agile manner in a fast paced environment
• Identify business impact of marketing approaches and audience segments
• Use a data driven approach to assess campaign success, develop track KPI metrics, and optimize future campaign tactics
• Monitor and report on marketing campaign performance
• Assist in the development and execution of marketing strategies
• Stay up to date on industry trends and best practices in marketing analytics
• Take an active lead in identifying ways we can use data to deliver new opportunities to engage with travellers, optimise channels and deliver cost efficiencies
• Deliver enhanced profiling and segmentation of Travellers and Members
• Measure the effectiveness of traveller products/features/campaigns and build compelling visualisations and case studies that can be shared with the business
• Advise on how advanced statistical and analytical techniques can further improve our understanding of Travellers

Key Competencies

• Minimum 2-3 years in an analytical role
• Analytical mindset with experience of statistical methodologies in and Marketing data analysis techniques
• Proven ability to convert big data into actionable insights
• Advanced Microsoft Excel skills
• Intermediate to Advanced SQL skills
• Intermediate to Advanced working experience with Tableau
• Can showcase ability to deliver impactful and actionable insights

Preferable Skills and Competencies

• Experience with SAS Enterprise Guide advantageous but not essential
• Experience with a "Power of 2" way of working with stakeholder in an agile way
• Business Knowledge/Educational Background
• Strong mathematical background and degree qualified in a relevant discipline (e.g. Maths, Accounting, Finance, Computing, Statistics etc)
• Proven track record working in analytics team within a fast paced environment
• Demonstrable experience in working with consumer data, segmentation/targeting and behavioural analysis

If you recognize yourself as the candidate apply now!

About Global Blue

At Global Blue, we foster career growth through internal mobility, a multicultural environment, and an Agile Working Model that supports work life balance and team spirit. Committed to sustainability, we prioritize positive impacts for employees, clients, and communities. Guided by our 5 Ways of Working, we focus on client satisfaction, collaboration, innovation, and value creation. As forward thinkers, we embrace open dialogue, continuous learning, and shared success to shape the future while delivering tangible results. Feels like you? Explore further! Let’s write the future together.

Who we are

At Global Blue, we firmly believe that enhancing the shopping experience drives performance. Our mission is to seamlessly connect shoppers and brands worldwide by simplifying the shopping experience and boosting retailer performance. With over 40 years of industry expertise, we have pioneered Tax Free Shopping and expanded into the Payment and Post-Purchase business. As a technology partner, we lead our industries with innovative technology and data driven insights, bringing unparalleled value at every touchpoint along the shopping journey. We support retailers in handling over 35 million Tax Free Shopping transactions every year and our payment partners in elevating the experience of more than 31 million transactions worldwide. Our post purchase solutions also cater to the needs of over 47m e commerce shoppers. Listed on the New York Stock Exchange, we generated €20bn Sales in Store and €311M revenue in FY 2022/23. Our diverse community of over 2,000 employees represent more than 80 nationalities across 53 countries. At Global Blue, we cultivate a culture of empowerment, encouraging our teams to collaborate and support one another. Together, we innovate, create, and strive towards a brighter future for the businesses we serve.

Position Summary

We are looking for a fulltime and permanent Marketing Data Analyst to join our team. Global Blue has an ambition to build traveller facing products that hyper personalise the TFS experience. As a Marketing Data Analyst, you will support the Product Managers to achieve this ambition through building a better understanding of traveler needs and behaviours. This will involve the gathering and analysis of a wide range of data and, as such, you need to be comfortable working with complex data sets and able to translate data into meaningful insights and stories that can be shared with the business. The role will have responsibility for the development and productionisation of regular Traveller Engagement dashboards and reports, providing…