Marketing Data Analyst

JR United Kingdom; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing technology firm in London seeks a Marketing Data Analyst to drive insights through analysis of complex data sets. The role involves building visualisations in Tableau, delivering impactful analysis for marketing campaigns, and providing actionable insights. Ideal candidates will have substantial experience in data analysis, advanced Excel expertise, and a track record in marketing data management. This position offers various perks including 25 days of holiday and private healthcare.

Benefits

25 days holiday + bank holidays

Extra day off for moving, 2 days for wedding

Private healthcare and medical cashback plan

Qualifications

• Experience working as a Marketing Data Analyst required.
• Proven experience working with marketing data for audience segmentation and profiling.
• Advanced skills in Microsoft Excel and experience with Tableau preferred.

Responsibilities

• Deliver analysis for marketing products and campaigns.
• Monitor and report on marketing campaign performance.
• Analyse campaign success and optimise future tactics.

Skills

Experience working as a Marketing Data Analyst

Proven experience with marketing data for audience segmentation

Experience analysing data from A/B and MVT

Advanced Microsoft Excel skills

Working with customer data and behavioural analysis

Tools

Tableau

Microsoft Excel

Job description

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Marketing Data Analyst, london (city of london)

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Client:

Match Digital

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

22.08.2025

Expiry Date:

06.10.2025

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Job Description:

Marketing Data Analyst

London (2 days per week in the office)

Our client

Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

The role

The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex data sets and subsequent translation into meaningful, shareable insights and stories.

This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features.

As a Marketing Data Analyst, you will:

• Deliver Analysis for Marketing Products & Marketing Campaigns.
• Identify the impact of marketing approaches and audience segmentation.
• Analyse campaign success, develop KPI metrics, and optimise future campaign tactics.
• Monitor and report on marketing campaign performance.
• Assist with the development and execution of marketing strategies.
• Identify new ways to use data to deliver opportunities to engage with customers, optimise channels, and deliver cost effectiveness.
• Ensure enhanced customer profiling and segmentation.
• Measure the effectiveness of marketing products, features, and campaigns, building compelling visualisation and case studies to be shared with the business.
• Advise on how advanced statistical techniques can further improve the understanding of the customers.

To apply, you should have

• Experience working as a Marketing Data Analyst.
• Proven experience working with marketing data for audience segmentation and profiling.
• Experienced analysing data from A/B and MVT.
• Advanced Microsoft Excel skills.
• Experience working with customer data, segmentation, targeting and behavioural analysis.
• Can showcase impactful and actionable insights.

The perks include

• 25 days holiday + bank holidays.
• An extra day off for moving to a new house; 2 days off for your wedding; 3 days off for charity / community days.
• Private healthcare and medical cashback plan.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.