Marketing Coordinator (Maternity Cover)

University of York; York and North Yorkshire; Hybrid; GBP 32,000 - 37,000; Full time

Job summary

A leading UK university is seeking a Marketing Coordinator to develop and deliver creative marketing campaigns. The role requires strong digital marketing, writing skills, and the ability to analyze performance data. This full-time, hybrid role offers a salary of £32,080 to £36,636 and is fixed-term maternity cover.

Qualifications

• Experience or qualification in marketing, communications, or related field.
• Ability to plan and deliver effective multi-channel campaigns.
• Hands‑on experience with digital marketing tools.
• Excellent writing skills and attention to detail.
• Ability to analyze marketing performance data.

Responsibilities

• Develop and implement marketing strategies that support business objectives.
• Manage content across websites and social media channels.
• Lead digital marketing activities including SEO and Google Ads.
• Write engaging copy and create on-brand visuals.
• Support events and internal communications.
• Monitor performance and use analytics to measure success.

Skills

Experience in marketing

Campaign planning

Digital marketing tools (WordPress, SEO, Google Ads)

Creative writing

Data analysis

Team collaboration

Education

Marketing qualification (CIM, degree or equivalent)

Tools

Google Ads

WordPress

SEO tools

Email marketing platforms

Social media tools

Job description

Department

We’re a small, collaborative and creative marketing team supporting York Commercial Ltd - the University’s commercial arm. From promoting our gyms and cafés to merchandise, events, and nursery services, we deliver strategic marketing campaigns that generate income and enhance student and community experiences. You’ll join a fast-paced, supportive environment where your ideas help shape how thousands of students, staff, and visitors engage with our services.

Role

As Marketing Coordinator, you’ll play a key role in planning and delivering creative, high-impact campaigns across our diverse portfolio of commercial services. You’ll:

• Develop and implement marketing strategies and plans that support business objectives
• Manage content across our websites and social media channels
• Lead digital marketing activity, including SEO, Google Ads and email marketing
• Write engaging copy and create on-brand visuals for campaigns and promotions
• Support events, PR activity and internal communications
• Monitor performance and use analytics to measure success and inform improvements
• Working closely with section managers and the wider marketing team, you’ll help drive visibility, engagement, and income across YCL’s operations.

Skills, Experience & Qualification needed

We’re looking for someone who:

• Has experience or a qualification in marketing, communications or a related field (e.g. CIM, degree, or equivalent experience)
• Can plan and deliver effective multi-channel campaigns
• Has hands‑on experience with digital marketing tools, including WordPress, social media, SEO, Google Ads, and email platforms
• Is a confident writer with excellent attention to detail and creative flair
• Can analyse marketing performance data and use insights to inform decisions
• Is organised, adaptable, and enjoys working collaboratively in a supportive team

This is a full-time, fixed‑term maternity cover role at Grade 5 (£32,080 to £36,636 per year). This role is hybrid, with a mix of remote working and time on campus at the University of York.

Interview date: Thursday 8 January 2025

For informal enquiries: please contact Megan Wright on [e-mail]