Marketing Content Manager

Propel; Manchester; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading media and advertising firm in Manchester is hiring a Content Marketing Manager to create impactful sales collateral and insights. This role involves supporting marketing partnerships, developing thought leadership, and collaborating across teams to enhance brand visibility. Ideal candidates will have over 2 years of B2B marketing experience and strong content creation skills. The position offers a hybrid work model, with 3 days in-office.

Qualifications

• 2+ years’ experience in B2B or media marketing, ideally in a fast-paced environment.
• Strong content creation skills in writing and storytelling.
• Comfortable managing sales content and using platforms like Showpad.

Responsibilities

• Create and manage marketing collateral and insights for the sales team.
• Support key marketing partnerships and create campaign support materials.
• Translate performance data into actionable strategies.

Skills

B2B marketing experience

Content creation

Relationship building

Data analysis

Sales enablement

Tools

Showpad

Job description

Content Marketing Manager – Fast-Growth Media & Advertising Business 🎙️

Propel is partnering with a national media group that’s redefining how brands connect with local audiences. From radio and outdoor to digital and live experiences, they create campaigns that move people, and drive results.

With ambitious growth targets and a renewed commercial focus, they’re now looking for a Content Marketing Manager to shape how their Local Sales team tells its story creating the collateral, insights, and partnerships that empower sales teams and elevate brand impact.

What you’ll be doing:

Content, Collateral & Enablement (40%)

• Create and manage marketing collateral, decks, and sales content, from sector insights and seasonal campaigns to data‑led stories built around audience behaviour and commercial trends.
• Keep internal platforms (e.g. Showpad) up to date with the latest product materials, RAJAR figures, and campaign case studies.
• Expand into thought‑leadership and whitepapers, building a central knowledge hub for the Local Sales team.

Partnerships & Campaign Support (30%)

• Support key marketing partnerships and trade events, creating materials, toolkits, and messaging that amplify brand visibility.
• Collaborate with the wider marketing and digital teams to ensure offline activations and online campaigns work seamlessly together.
• Contribute to co‑marketing initiatives and webinars that showcase expertise and generate leads.

Insights & Strategy (20%)

• Blend commercial data, audience research, and market insights into compelling stories for advertisers.
• Translate performance and market data into simple, actionable recommendations for sales and marketing teams.
• Identify new sector opportunities through regular market analysis.

Collaboration & Culture (10%)

• Work closely with colleagues across Marketing, CRM, and Sales to deliver joined‑up campaigns.
• Bring pace, positivity, and pragmatism to a fast‑moving, high‑growth environment.

What they’re looking for:

• 2+ years’ experience in B2B or media marketing, ideally within a fast‑paced or high‑growth environment.
• Strong content creation skills, from writing and storytelling to building polished decks and campaign collateral.
• Confident using platforms like Showpad (or similar), and comfortable managing sales enablement content.
• Excellent relationship‑builder, able to partner cross‑functionalally and influence stakeholders.
• Commercially minded, organised, and proactive someone who takes ownership and gets things done.
• Agency experience or exposure to varied sectors would be a plus.

📍Location: Manchester‑based | Hybrid (3 days per week in office)

A brilliant opportunity to join a creative, ambitious media business, shaping how a household‑name brand tells its story to the market, and building the content engine that powers its next chapter of growth.

Content Marketing Manager – Fast-Growth Media & Advertising Business 🎙️