Marketing Content Developer

University of York; York and North Yorkshire; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prominent educational institution in York is seeking a marketing professional to enhance its International Marketing Team. This role focuses on developing engaging content for prospective students across various media, including social and digital platforms. Candidates should possess strong marketing strategies knowledge, excellent copywriting skills, and a proven track record in digital marketing. This is a fixed-term position until 4 September 2026.

Qualifications

• Strong understanding of marketing strategies and digital channels.
• Proven track record in digital marketing and managing multiple priorities.
• Experience creating multimedia content for digital platforms.

Responsibilities

• Develop and improve written and digital content for potential students.
• Support operational and strategic activities for prospective students.
• Collaborate with teams to effectively utilize content in recruitment campaigns.

Skills

Excellent copywriting

Content strategy

Project delivery

Audience engagement

Education

Degree or equivalent experience

Tools

CMS tools like Terminal Four

Job description

The Marketing, Recruitment, Admissions and Outreach (MRAO) team makes up part of the directorate of Global Recruitment, Marketing and Admissions (GRMA), recently formed to respond to the rapidly changing global and national student recruitment environment.

Intricately linked to the broader University strategy and mission, MRAO has a mandate to help shape the University’s future student populations and significantly increase York’s commitment to widening participation using a focused and integrated approach. This is an exciting time to join the directorate as the team work to attract and enrol a diverse high-quality student body using a combination of agility, strengthened market presence and alignment with institutional goals to respond to global challenges and opportunities.

This role sits within our International Marketing Team and involves developing and improving a wide range of written and digital content for potential students and their influencers. You’ll cover topics ranging from applying to a course to exploring student life on campus and life in the city. The content will be used across many different types of media, including social channels, email, web and in printed publications. The role offers opportunities for those with an interest in marketing and student recruitment to develop their marketing skills in a dynamic team environment.

The role supports operational and strategic activities for prospective students. It will help to develop an in-depth understanding of the student journey and decision-making processes, to attract talented students from all backgrounds. It supports wider recruitment campaigns running across UK and international markets. The post-holder will work closely with other teams in the University to understand how content can be used efficiently and effectively.

This is a fixed term post covering an internal secondment contracted to 4 September 2026.

Skills, Experience & Qualification Needed

• Qualifications: Degree or equivalent experience
• Knowledge: Strong understanding of marketing strategies and digital channels, audience engagement, web accessibility, and student recruitment (UK and international).
• Skills: Excellent copywriting and proofreading, with the ability to tailor content and select/commission appropriate imagery for various formats.
• Experience: Proven track record in digital marketing, content strategy, project delivery, and managing multiple priorities, including international communications.
• Technical Proficiency: Experience using CMS tools like Terminal Four, and creating multimedia content (video/audio) for digital platforms.

Interview date: To be confirmed