Marketing & Community Manager

Influencer Update; Sunderland; Hybride; GBP 35 000 - 52 000; Plein temps

Résumé du poste

National Student Esports (NSE) seeks an ambitious Marketing & Community Manager to own and execute NSE’s marketing and communications strategy. Lead multi‑channel campaigns, build and engage a growing student community, and support commercial partners across online and in‑person events.

You will design, plan and deliver activity across channels, using data to optimise performance, and drive participation in NSE tournaments and programmes. This is a hybrid role with Sunderland HQ involvement.

Qualifications

• 3–5+ years’ experience in marketing, social media, communications or community roles.
• Experience developing and executing marketing strategies and campaigns; multi‑channel expertise.
• Experience building and managing online communities; familiarity with university/student audiences.

Responsabilités

• Own NSE’s marketing and communications strategy and calendars.
• Develop campaign plans aligned with organisational goals.
• Grow and engage student community across platforms; support partners and events.
• Track performance with analytics and report insights.
• Liaise with student leaders, societies and ambassadors.

Connaissances

Marketing strategy

Social media management

Community growth

Content creation

Analytics

Partnerships

Event promotion

Communication

Project management

Independent working

Outils

Google Analytics

Discord

Instagram

TikTok

Description du poste

Community Manager - Marketing - Sunderland HQ (hybrid), United Kingdom

Job Title

Job Title Marketing & Community Manager

Job Description

About National Student Esports (NSE)

National Student Esports (NSE) is the UK’s official body for university esports and are partnered with British Universities and Colleges Sport (BUCS). Every year, 18,000 students and 2200 teams from 110+ different universities compete in our online and in-person tournaments and events.

This is an exciting time to join NSE as we enter the next stage of our growth in the UK and internationally. Our ambition is to significantly grow our community and strengthen their engagement, expand our tournaments and events, and build pathways between our community and graduate employers.

The Role

We are looking for an ambitious and creative Marketing & Community Manager to lead and deliver NSE’s marketing, communications and community growth strategy.This role is ideal for someone with 3–5+ years’ experience, likely coming from a larger marketing team, who is ready to step into a role with full ownership, accountability, and strategic responsibility.You will be responsible for designing, planning and executing marketing and communications activity across multiple channels, growing and engaging our student community, supporting commercial partners, and driving increased participation in NSE competitions, events and programmes.This is not a role where you follow an existing plan—you will create and lead it.

Key Responsibilities:

• Own and lead NSE’s overall marketing and communications strategy;
• Develop and deliver annual and campaign-based marketing plans aligned with organisational goals;
• Drive community growth, engagement and retention;
• Identify opportunities to attract new students, universities, partners and stakeholders;
• Use data and insights to continuously optimise performance.

Social Media & Content

• Own NSE’s multi-channel social media strategy (e.g. Instagram, TikTok, X, LinkedIn, Discord);
• Develop platform-specific content strategies tailored to audience behaviours;
• Plan, create and oversee engaging content (video, graphics, written);
• Manage content calendars and campaign delivery;
• Maintain a consistent and compelling brand voice across all channels.

Community Engagement

• Build and nurture an active, engaged student community;
• Manage community platforms (including Discord and social channels);
• Drive meaningful interaction and participation;
• Gather insights and feedback to inform strategy;
• Build relationships with student leaders, societies, and ambassadors.

Commercial Partnerships

• Deliver marketing activity aligned to partner and sponsorship agreements;
• Track, monitor and report on contractual deliverables;
• Ensure high‑quality execution and partner satisfaction;
• Support stakeholder communication and relationship management.

Events & Campaign Activation

• Support the promotion, planning and delivery of online and in‑person events;
• Develop campaigns to drive registrations, attendance and engagement;
• Attend key UK events where required;
• Capture and repurpose event content to maximise reach and impact.

Analytics & Reporting

• Monitor performance using Google Analytics and social/media insights tools;
• Produce reports and actionable recommendations;
• Establish a data‑driven approach to decision‑making.

About You:

Essential Experience & Skills

• 3–5+ years’ experience in marketing, social media, communications or community roles;
• Experience developing and executing marketing strategies and campaigns;Strong understanding of multi‑channel marketing and platform‑specific content;Experience building and managing online communities;Experience using Google Analytics and performance tracking tools;Experience working with external partners or stakeholders;Strong organisational and project management skills;Excellent written and verbal communication skills;Comfortable working independently in a fast‑paced environment.Experience marketing to university students or Gen Z audiences;Experience in event promotion or delivery;Knowledge of esports, gaming, or digital communities;Experience in higher education, student organisations, or youth‑focused brands;Experience delivering partnership activations or sponsorship campaigns.

  Ways of Working

  • Remote‑first, based in UK, with flexibility to work from NSE HQ in Sunderland;
  • Min. quarterly in‑person team days in Sunderland;
  • UK travel required for events and activations.

  What Success Looks Like (First 12 Months)

  • A clear, measurable marketing and communications strategy delivered;
  • Growth in community size, engagement and participation;
  • Successful promotion of key competitions, events and programmes;
  • Robust reporting frameworks and performance insights established.

  Why Join NSE?

  • Take ownership of a high‑impact, organisation‑wide function;
  • Play a key role in shaping the future of university esports in the UK and beyond;
  • Work with a passionate and rapidly growing student community;
  • Help connect students with career opportunities and employers;
  • Join a small, ambitious team with real scope to make an impact.