Marketing, Communications & Campaigns Lead

Ummah Jobs; Greater London; Hybrid; GBP 44,000 - 54,000; Full time

Job summary

Muslim Aid UK is seeking a Senior Marketing, Communications & Campaigns Lead in London (hybrid). You will guide the Growth Department's marketing, communications and PR strategy, oversee donor communications, and maintain a consistent brand voice across stakeholders.

You will manage senior staff, collaborate across departments, and drive impact storytelling to support the Growth Strategy 2026-2030. The role requires strong media relations and digital tools proficiency.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations or related field, or equivalent professional experience.
• Senior-level experience in marketing/communications, fundraising communications, brand marketing or PR within charities or INGOs preferred.
• Strong media relations and PR background with proven ability to secure positive coverage and manage reputational risk.
• Experience leading donor or supporter communications including email marketing and fundraising campaigns.
• Excellent written and verbal communication skills for audience-segmented narratives across channels.

Responsibilities

• Develop integrated marketing, communications and campaigns strategy aligned to Growth Strategy 2026-2030.
• Lead production of donor communications aiming for a 30% open rate using email and direct mail.
• Set editorial and brand standards for compelling storytelling across programmes.
• Lead proactive and reactive media relations, building relationships with journalists and Muslim media outlets.
• Manage corporate communications to maintain a coherent organisational voice across donors, media and partners.
• Serve as Growth Department's contact for internal communications to share campaign moments and priorities.
• Collaborate with Advocacy on joint campaign planning and external messaging.

Skills

Senior-level experience

Media relations

Campaign storytelling

Stakeholder collaboration

Verbal and written communication

Education

Bachelor's degree in Marketing/Communications/PR

Tools

CMS

Email platforms

Google Analytics

Meta Business Suite

Job description

# Marketing, Communications & Campaigns LeadMuslim Aid UKfull-timeLondon, UK (hybrid, 2-3 days in office)Senior LevelManager£49,091 – £49,091Share:## Job DescriptionSenior Marketing, Communications & Campaigns Lead for Muslim Aid UK's Growth Department. This permanent full-time role leads the marketing, communications and PR function across the charity's Growth Strategy 2026-2030, directly managing the Product & Campaigns Manager and Communications & PR Officer while collaborating with the Head of Growth, Head of Impact, and Digital & Influence Marketing Senior Officer.### Key Responsibilities* Develop integrated marketing, communications and campaigns strategy aligned to the organisation's Growth Strategy, targeting five priority audience segments: Communities/Diaspora, Professionals, Corporates, High Net Worth Individuals, and Young People* Lead production of donor communications with a target 30% open rate, using email marketing, direct mail and supporter engagement campaigns* Set editorial and brand standards for compelling, programme-aligned impact storytelling that builds long-term supporter loyalty and inspires giving* Lead proactive and reactive media relations, building relationships with journalists, editors, broadcasters, digital creators and Muslim media outlets* Manage corporate communications to maintain a coherent, authoritative and trusted organisational voice across donors, media, strategic partners, government bodies and the Muslim community* Serve as the Growth Department's point of contact for internal communications, ensuring the wider organisation has visibility of campaign moments and priorities* Collaborate with the Advocacy team on joint campaign planning, shared messaging frameworks and coordinated external messaging across fundraising and advocacy### Requirements* Bachelor's degree in Marketing, Communications, Journalism, Public Relations or related field, or equivalent professional experience* Senior-level experience in marketing communications, fundraising communications, brand marketing or PR role, ideally within a charity, INGO or mission-driven organisation* Strong media relations and PR background with proven ability to secure positive coverage and manage reputational risk* Experience leading donor or supporter communications including impact storytelling, email marketing, direct mail and fundraising campaign content* Exceptional written and verbal communication skills, able to craft compelling audience-segmented narratives across channels and formats* Demonstrated ability to lead, influence and collaborate across departments at all levels including with senior leadership and Board* Proficiency with digital tools including content management systems, email platforms, social media management tools, Google Analytics and Meta Business SuiteThe role is based in London on a hybrid basis (currently 2-3 days per week in office, with flexibility for additional in-office days as organisational needs require). Candidates must already have the right to work in the UK as sponsorship is not available. Application deadline: 27 October 2026.