Marketing & Communication Director (UK)

Richemont; City of Westminster; On-site; GBP 80,000 - 120,000; Full time

Job summary

A luxury brand company in City of Westminster is seeking a Marketing & Communication Director to lead brand image and awareness efforts. The role involves building sales budgets, analyzing results, and driving local marketing strategies. The ideal candidate should possess strong stakeholder management skills, be able to lead high-performing teams, and have experience in fostering a collaborative culture. This position offers a dynamic environment focused on employee career development.

Qualifications

• Proven experience in developing and implementing effective marketing strategies.
• Ability to manage a motivated and high-performing team.
• Strong judgement in making high-level decisions.

Responsibilities

• Oversee the brand image and awareness for the Maison.
• Build and adapt the sales budget across categories.
• Analyze sales results and propose local action plans.
• Lead and manage multi-disciplinary teams.
• Drive local marketing and communication plans.

Skills

Stakeholder management

Team leadership

Budget management

Marketing strategy development

Brand awareness

Job description

• The Marketing & Communication Director is responsible for orchestrating the activities around brand image and brand awareness while respecting the Maison identity and vision and creating the best conditions to support business within this Market.
• The Marketing & Communication Director is the guardian of the market global strategy for Marketing, Event, PR & Media.
• Partner closely with the Retail Director to ensure the Market business development in line with the Maison strategy.
• Build the sales budget per category (High Jewelry, Jewelry, Timepieces & Perfumes) and adapt sales forecasts and action plans to achieve it.
• Analyze sales results, providing qualitative & quantitative feedback to the his/her MD, Retail team & Region and propose adapted local action plans accordingly.
• Animate product related communities.
• Be the ambassador of the marketing strategy when presenting new collections and sharing Maison's priorities at local level.
• Assess the brand footprint & positioning and enrich the Brand equity (DREF) accordingly.
• Oversee the communication plan across all channels, both online and offline to build awareness and drive the desirability of the Maison.
• Provide quantitative & qualitative insights on local communication plan to the Region and propose to adapt the Maison programs, based on local business knowledge.
• Build & nurture a network of influence and identify interesting partnerships supporting Maison's Art & Culture projects & potential artistic collaborations in line with Maison's DNA.
• Partner with L'Ecole to drive the maximum of opportunities for the Maison.
• Define and monitor the adapted mix of the local A&P budget to reach objectives.
• Lead and manage multi-disciplinary teams and work closely with the retail department to ensure alignment and consistency in all the activities.

More than a role…. We recruit for a career! By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition. Upon your arrival, you will be immersed into our enchanting world with trainings on our history, our know-how and our creations.

Do you have the ability to exercise judgement and make high-level decisions? Are you well-versed in developing and implementing an effective strategy? Do you possess strong stakeholder management skills; developing trustful and sustainable working relationships? Are you energised by leading a team and fostering a collaborative culture? Do you have experience nurturing a motivated and high-performing team?

A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment. Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van Cleef & Arpels you will be surrounded by passionate experts and will contribute to many new projects which allows our Maison to regularly reinvent itself. At Van Cleef & Arpels, we are proud to hire talents from many different backgrounds and experiences. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence.