Marketing Campaigns Manager (Maternity Cover) Marketing, Brand and Voice

Staffordshire University; Stoke-on-Trent; On-site; GBP 35,000 - 45,000; Full time

Job summary

A prominent educational institution in Stoke-on-Trent is seeking a Marketing Campaigns Manager (Maternity Cover) to oversee marketing activity across various study modes. The successful candidate will manage a team, collaborate with department stakeholders, and leverage data-driven insights for campaign optimization. Strong background in digital marketing and audience targeting is essential.

Qualifications

• Significant experience in digital marketing and campaign management.
• Experience working with media buying agencies to drive results.
• Strong data analysis and interpretation skills.

Responsibilities

• Manage marketing campaign activity for domestic and overseas markets.
• Line manage a team of Marketing Campaign Officers.
• Report on campaign activity and identify strategic opportunities.

Skills

Digital marketing

Audience segmentation

Data analysis

Team management

Job description

Overview

University of Staffordshire is looking for a Marketing Campaigns Manager (Maternity Cover) to join the Marketing, Brand and Voice Department. The role will be responsible for managing marketing campaign activity for all modes of study, in domestic and overseas markets. They will line manage a team of Marketing Campaign Officers responsible for campaign planning and optimisation, content, channel plans and collateral development. Working collaboratively across Marketing and Recruitment teams and Academic Schools, role responsibilities also include media agency management and leading the Undergraduate marketing campaign. They will have access to marketing and recruitment data and will be responsible for reporting on campaign activity and identifying opportunities to drive strategic and impactful results for University of Staffordshire.

Responsibilities

• Significant experience in digital marketing and campaign management
• Demonstrable experience in audience segmentation and targeting
• Experience of working successfully with media buying agencies/marketing suppliers to drive results
• Demonstrable experience using marketing and recruitment/sales data to evaluate marketing content and engagement
• Strong data analysis, interpretation and influencing skills
• Experience in team management