Marketing Campaigns Manager (Maternity Cover)

Staffordshire University; Stoke-on-Trent; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading UK university is seeking a Marketing Campaigns Manager (Maternity Cover) to oversee marketing campaigns for various study modes. This role includes managing a team and working across departments to optimize campaign performance in domestic and international markets. Ideal candidates will have significant experience in digital marketing and campaign management, alongside strong analytical skills.

Qualifications

• Significant experience in digital marketing and campaign management.
• Demonstrable experience in audience segmentation and targeting.
• Experience working with media buying agencies to drive results.

Responsibilities

• Manage marketing campaign activity for all modes of study in domestic and overseas markets.
• Line manage a team of Marketing Campaign Officers responsible for campaign planning.
• Report on campaign activity and identify strategic opportunities.

Skills

Digital marketing

Campaign management

Audience segmentation

Data analysis

Team management

Job description

Overview

University of Staffordshire is looking for a Marketing Campaigns Manager (Maternity Cover) to join the Marketing, Brand and Voice Department. The role will be responsible for managing marketing campaign activity for all modes of study, in domestic and overseas markets. They will line manage a team of Marketing Campaign Officers responsible for campaign planning and optimisation, content, channel plans and collateral development.

Responsibilities

• Manage marketing campaign activity for all modes of study in domestic and overseas markets.
• Line manage a team of Marketing Campaign Officers responsible for campaign planning and optimisation, content, channel plans and collateral development.
• Work collaboratively across Marketing and Recruitment teams and Academic Schools.
• Media agency management and leading the Undergraduate marketing campaign.
• Report on campaign activity and identify opportunities to drive strategic and impactful results for the University of Staffordshire.

Qualifications

• Significant experience in digital marketing and campaign management
• Demonstrable experience in audience segmentation and targeting
• Experience of working successfully with media buying agencies/marketing suppliers to drive results
• Demonstrable experience using marketing and recruitment/sales data to evaluate marketing content and engagement
• Strong data analysis, interpretation and influencing skills
• Experience in team management

Contract

Contract length will be 12 months from January 2026