Marketing & Campaigns Manager

National Union of Students; Canterbury; On-site; GBP 32,000 - 35,000; Full time

Benefits offered by this job

25 days annual leave

Additional paid time off during winter

Birthday day off

Job summary

UCASU is seeking a Marketing & Campaigns Manager to lead our marketing, communications and campaigns activity across campuses. The role amplifies student voices, strengthens community and communicates UCASU's impact.

You will manage campaigns, content creation, digital communications and direct engagement with students, staff and stakeholders, with regular travel between campuses in Surrey, Canterbury and Maidstone TV Studios.

Qualifications

• Developing and delivering communications, campaigns or engagement activity in a marketing/communications context.
• Supporting or facilitating campaigns and engagement initiatives to drive participation.
• Creating content across channels with strong writing and storytelling.

Responsibilities

• Lead the development and delivery of UCASU's communications, marketing and campaigns activity.
• Lead organisational campaigns and support student-led campaigns reflecting student priorities.
• Champion a community amplification approach with student voices at the heart of UCASU's channels.
• Engage directly with students through outreach and storytelling.
• Lead creation and commissioning of accessible written, visual and digital content.
• Develop live briefs and portfolio-building opportunities for students.
• Lead the ongoing development of UCASU's brand and templates.

Job description

Job Description

Marketing & Campaigns Manager

Salary: £32,000-£35,000 per annum

Hours: 35 hours per week

Location: Based across our Epsom and Farnham campuses in Surrey, with regular travel to Canterbury and Maidstone TV Studios. This is a genuinely multi-campus role, and we are looking for someone who will enjoy travelling between our campuses, being visible within our different student communities and building relationships across UCA.

Reports to: Head of Community & Voice

Direct reports: Student staff, volunteers and other personnel, as applicable

Application deadline: Monday 5 October 2026 at 09:30

About UCASU

University for the Creative Arts Students' Union (UCASU) is an independent charity representing and supporting over 4,000 students across UCA's campuses in Epsom, Farnham, Canterbury and Maidstone TV Studios.

Our vision is a creative community where every student belongs, guided by our values of Creativity, Connection and Community.

As we move into year two of our three-year strategy, we're building on a sector-leading 10% increase in our National Student Survey score and the highest student election turnout in the Southern Region (29.6%).

Through our new community organising model, we're deepening our work of going to students, listening to what matters to them and supporting them to connect, organise and create change.

About the role

The Marketing & Campaigns Manager plays a key role in amplifying student voices, strengthening community and communicating the impact of UCASU.

Working across campuses, you will lead UCASU's marketing, communications and campaigns activity, ensuring students, staff and stakeholders understand the value, impact and opportunities created by the Students' Union.

This role combines strategic planning, creative content development and campaign delivery with direct engagement with students, student leaders, Officers and stakeholders.

You will champion a community amplification approach, supporting students to tell their own stories and ensuring student voices remain at the heart of UCASU's communications.

Working closely with Community Organisers, Sabbatical Officers, student representatives and University colleagues, you will build visibility and strengthen engagement, while creating opportunities for students to develop skills, showcase their creativity and contribute directly to UCASU's communications.

Key areas of responsibility

• Lead the development and delivery of UCASU's communications, marketing and campaigns activity, in support of our Strategic Direction and Annual Operating Plan.
• Lead organisational campaigns and support student-led and Officer-led campaigns that reflect student priorities and drive positive change.
• Champion a community amplification approach, putting student voices, achievements, creativity and experiences at the heart of our channels.
• Engage directly with students through outreach, working with Community Organisers to gather stories, feedback and insight that reflect lived experience.
• Lead the creation, coordination and commissioning of accessible, inclusive written, visual and digital content that reflects UCASU's values.
• Develop live briefs, creative projects and portfolio-building opportunities for students, and curate their work with guidance and feedback to keep quality high.
• Lead the ongoing development of UCASU's brand, including templates and tools that help staff, Officers and student leaders communicate confidently.
• Build effective relationships with University colleagues and external partners, including UCA's Central Communications Team, to maximise reach and impact.
• Lead the management and development of UCASU's social media, website and email, exploring new channels and online communities.
• Monitor engagement and campaign data, and produce reports, dashboards and impact stories that inform decisions and show UCASU's value.
• Lead communications for Welcome, Move-In, Graduation and other key student milestones, and support major campaigns and events throughout the year.
• Recruit, manage and develop student content creators and volunteers, manage budgets, and contribute to a collaborative, multi-campus team culture.

About you

We're looking for someone who can combine strategic thinking with creative, practical delivery and who genuinely enjoys working with students and bringing their voices, experiences and achievements to life.

You’ll be comfortable moving between campaign planning, content creation, digital communications and visible engagement with students, including regularly travelling between our campuses.

We are looking for experience including:

• Developing and delivering communications, campaigns or engagement activity, ideally in a marketing, communications or campaigns role.
• Supporting or facilitating campaigns, engagement initiatives or community activity, and using communications to drive participation.
• Creating content across a range of channels and platforms, drawing on strong writing and storytelling skills.
• Using digital communication platforms and tools, ideally including social media, website management and email marketing.
• Designing visual communications materials, ideally using Canva, Adobe Creative Cloud or similar software.
• Photography, videography or content production (desirable).
• Building positive, collaborative relationships with a wide range of people and stakeholders.
• Coordinating projects and managing competing priorities in a dynamic, changing environment.
• Monitoring activity, evaluating impact and using insight to inform decision-making.
• Managing budgets and resources, including staff, volunteers or creative contributors.
• Working in or with the creative higher education sector (desirable).

You will also bring strong communication, relationship-building, project management and organisational skills, alongside a commitment to inclusion, accessibility and community-building.

What we offer

UCASU is a small organisation where staff have the opportunity to contribute ideas, take ownership and see the direct impact of their work.

Alongside a salary of £32,000-£35,000, we offer:

• 25 days' annual leave, plus bank holidays
• Up to 2 weeks' additional paid time off during our winter office closure
• An additional day off for your birthday
• Enhanced Maternity and Partner Leave
• 4% employer pension contribution
• 5 wellbeing days each year
• 5 professional development days each year
• Opportunities for professional development and learning, including attendance at conferences
• The opportunity to work closely with Elected Officers, Senior Union staff and University colleagues, developing experience and skills for future senior leadership roles

We welcome applications from candidates of all backgrounds and are committed to creating an inclusive recruitment process. We are particularly keen to hear from candidates with English as an additional language and/or those with lived experience of being an international student.

All applicants will be assessed on their skills, experience and suitability for the role.

Contact

Kyley Winfield

Chief Executive Officer

[e-mail]