Marketing Campaign Manager - RG Live

Sony Music; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading entertainment company is seeking an experienced Marketing Campaign Manager to spearhead the marketing strategy for Mundo Pixar, a unique immersive experience. The role requires managing large-scale marketing campaigns, overseeing digital marketing initiatives, and collaborating with various stakeholders. Ideal candidates will have extensive experience in campaign management and a strong grasp of integrated marketing channels. This is a 12-month fixed-term contract based in the United Kingdom.

Benefits

Private medical cover

Generous pension scheme

Life assurance

Income protection

Professional growth opportunities

Qualifications

• Extensive experience in large scale marketing campaign management.
• Strong understanding of integrated marketing channels.
• Proven success in delivering large-scale ticketed campaigns.

Responsibilities

• Develop and lead marketing strategy for Mundo Pixar.
• Oversee paid media strategy and execution.
• Manage campaign budgets, reporting, and forecasting.

Skills

Campaign management

Stakeholder management

Digital marketing

Data-driven decision making

Creative thinking

Education

Experience in marketing

Tools

CRM platforms

Ticketing systems

Job description

Overview

We are seeking an experienced and dynamic Marketing Campaign Manager to spearhead the marketing and communications strategy for Mundo Pixar, an extraordinary immersive experience celebrating the magic of Pixar. This is a high-profile role that demands creativity, strategic insight, and executional excellence.

As the Marketing Campaign Manager, you will be responsible for end-to-end campaign management. From go-to-market planning and media strategy, liaising with key stakeholders and obtaining approvals, through to partnerships, digital activations, and performance tracking. You’ll collaborate with internal teams, agencies, sponsors, and creative partners to deliver a best-in-class marketing campaign that drives excitement, engagement, and conversion.

This is a 12-month fixed term contract.

What you'll do

• Develop and lead the integrated marketing strategy for Mundo Pixar, aligning with ticketing, PR, and partnership objectives.
• Define clear KPIs and sales milestones to achieve the ticket goal.
• Identify audience segments and tailor messaging for diverse demographics, from families and fans to tourists and culture enthusiasts
• Build and manage a comprehensive marketing calendar across all channels

Media & Digital Marketing

• Oversee paid media strategy and execution (digital, OOH, TV, radio, print) in collaboration with media partners.
• Drive data-led digital marketing initiatives across paid social, search, programmatic, and CRM.
• Optimize performance marketing to maximize ROI and conversion.
• Ensure consistent storytelling and visual identity across all platforms

Brand & Partnerships

• Work closely with Pixar brand teams and local partners to ensure brand alignment and compliance with guidelines.
• Negotiate and activate promotional partnerships, tourism collaborations, and influencer campaigns.
• Oversee creative asset production, content calendars, and media approvals.

Sponsorship

• Organise and run weekly meetings with all stakeholders to update on progress and delivery of the partnership
• Manage and update daily a shared document with all contract partnership deliverables and responsibilities
• Manage a budget for any expenses related to the partnership.
• Manage any artwork and creative approvals with all stakeholders.
• Ensure timely delivery of partnership assets to meet contractual obligations - marketing, social, PR, etc.
• Organise and manage tickets for partners.
• Prepare a mid-run and then end of campaign report/wash up with results from the event, results from the partnership deliverables and relevant metrics

Stakeholder & Budget Management

• Manage campaign budgets, reporting, and forecasting.
• Coordinate with internal teams (ticketing, PR, production, operations) to align campaign milestones with event delivery.
• Provide regular updates to leadership on performance metrics, insights, and optimization plans

Measurement & Reporting

• Track campaign effectiveness and ticket sales against KPIs.
• Deliver regular campaign reports and post-campaign analysis with recommendations for future improvement

Who you are

• Extensive experience in large scale, multimillion £ marketing campaign management, preferably in live entertainment, events, or consumer experiences.
• Proven success in delivering large-scale ticketed campaigns with significant revenue targets.
• Strong understanding of integrated marketing channels and customer acquisition strategies.
• Excellent stakeholder management and communication skills.
• Data-driven with hands-on experience in campaign analytics and performance optimization.
• Creative mindset with an ability to translate brand storytelling into measurable impact.
• Experience managing external agencies and complex partner relationships
• You will already have experience marketing major IP-driven experiences, exhibitions, or entertainment brands.
• You will already have extensive knowledge of the local market and cultural landscape.
• Familiarity with CRM platforms, ticketing systems, and audience insight tools

What we give you

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of other perks.

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

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