Marketing Campaign Manager

Aquaterra Energy; Norwich; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading energy solutions provider in Norwich is seeking an experienced Marketing Campaign Manager to drive demand generation efforts. You will develop integrated marketing campaigns, manage content creation, and utilize analytics to optimize performance. The ideal candidate has a degree in Marketing or a related field, significant experience in B2B demand generation, and proficiency in CRM and analytics tools. This role includes benefits such as private health insurance and generous annual leave.

Benefits

Private Health Insurance

Matching pension contribution

Life cover x 4 basic salary

25 days paid annual leave plus bank holidays

Training & Development

Reduced gym membership

Cycle to work scheme

Electric car scheme

Qualifications

• 5+ years’ experience in B2B demand generation or digital marketing.
• Proficiency with marketing automation and CRM platforms.
• Experience with A/B testing and campaign optimization.

Responsibilities

• Develop, launch, and manage integrated demand generation campaigns.
• Produce lead generation assets for various channels.
• Track and report on campaign performance for optimization.

Skills

Content creation skills

Analytical mindset

Excellent communication

Project management

B2B demand generation

Digital marketing

Education

Degree in Marketing, Business, Communications

Tools

Google Analytics

Adobe Creative Suite

Canva

Job description

Aquaterra Energy is a leader in delivering intelligently engineered products and services for well access and offshore developments, supporting efficient operations across the full life of oil, gas, and energy transition projects.

We’re seeking an experienced Marketing Campaign Manager to drive our demand generation efforts and deliver high‑impact, multi‑channel marketing activity. In this pivotal role, you’ll plan, implement, and optimise integrated marketing campaigns across digital channels - creating compelling content that generate and nurture high‑quality opportunities for our sales and technical teams.

You’ll lead the development and execution of data‑driven initiatives designed to attract and engage target audiences. Managing digital platforms, CRM systems, and performance analytics, you’ll ensure marketing activity delivers measurable commercial impact and directly supports Aquaterra’s growth objectives.

Alongside this, you’ll contribute to wider marketing projects, helping to strengthen our overall brand presence and market reach.

Join us to shape strategy, create impactful content, and see the direct results of your work in our sales pipeline. This is an exciting opportunity to combine digital marketing expertise, creativity, and data‑driven insight to drive growth and support our global business ambitions.

Key responsibilities:

• Campaign Strategy & Execution: Develop, launch, and manage integrated demand generation campaigns across digital channels (LinkedIn, email, website, paid media, webinars, etc.) to attract and convert target audiences.
• Content Creation: Produce compelling lead generation assets, including lead magnets, landing pages, emails, social assets and other content as needed to support campaign objectives.
• Lead Nurturing: Design and implement nurture workflows to move prospects through the funnel, using marketing automation and CRM tools.
• Analytics & Optimisation: Track, analyse, and report on campaign performance (conversion rates, pipeline impact, ROI). Use insights to continually optimise tactics and messaging.
• Collaboration: Work closely with sales and technical teams to align messaging and maximise campaign effectiveness.
• Market Research: Identify and segment target audiences, develop buyer personas, and stay up to date with industry trends and competitor activity.

Skills & Qualifications:

• Degree (or equivalent) in Marketing, Business, Communications, or related field.
• 5+ years’ experience in B2B demand generation, digital marketing, or lead generation roles.
• Proficiency with marketing automation and CRM platforms.
• Strong content creation skills, including copywriting and visual design, with experience using Canva and Adobe Creative Suite.is desirable.
• Analytical mindset with experience using digital analytics tools (Google Analytics, Search Console, Power BI, and other relevant analytics tools).
• Excellent communication, project management and organisational skills.
• Experience with A/B testing, campaign optimisation and reporting.

At Aquaterra Energy we believe that all employees have the opportunity to contribute positively to our sales targets be it through direct client interactions or the provision of their work internally. An understanding of the sales process and customer focus is an expectation for every employee and therefore appropriate training will be provided and must be attended by all.

BENEFITS:

• Private Health Insurance
• Matching pension contribution
• Life cover x 4 basic salary
• 25 days paid annual leave plus bank holidays
• Option to purchase additional holidays
• Training & Development and commitment to CPD
• Reduced gym membership
• Employee assistance scheme
• Funded sports, social and charity events
• Cycle to work scheme
• Electric car scheme
• Retail benefit scheme