Marketing Campaign Manager

Sony Music; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading music entertainment company is seeking a Marketing Campaign Manager to oversee end-to-end campaign management for an immersive Pixar experience. Responsibilities include developing marketing strategies, managing budgets, and ensuring effective campaign performance. The ideal candidate has extensive experience in large-scale campaigns, strong stakeholder management skills, and a data-driven approach. Competitive benefits and a dynamic work environment are offered.

Benefits

Private medical cover

Generous pension scheme

Investment in professional growth

Qualifications

• Extensive experience in large-scale marketing campaign management.
• Proven success in delivering ticketed campaigns with revenue targets.
• Strong understanding of customer acquisition strategies.

Responsibilities

• Develop and lead the integrated marketing strategy.
• Manage campaign budgets, reporting, and forecasting.
• Track campaign effectiveness against KPIs.

Skills

Campaign management

Stakeholder management

Integrated marketing

Data analytics

Creative mindset

Tools

CRM platforms

Ticketing systems

Audience insight tools

Job description

As the Marketing Campaign Manager, you will be responsible for end-to-end campaign management. From go-to-market planning and media strategy, liaising with key stakeholders and obtaining approvals, through to partnerships, digital activations, and performance tracking. You'll collaborate with internal teams, agencies, sponsors, and creative partners to deliver a best-in-class marketing campaign that drives excitement, engagement, and conversion.

Responsibilities

• Develop and lead the integrated marketing strategy for Mundo Pixar, aligning with ticketing, PR, and partnership objectives.
• Define clear KPIs and sales milestones to achieve the ticket goal.
• Identify audience segments and tailor messaging for diverse demographics, from families and fans to tourists and culture enthusiasts.
• Build and manage a comprehensive marketing calendar across all channels, overseeing paid media strategy and execution (digital, OOH, TV, radio, print) in collaboration with media partners.
• Drive data-led digital marketing initiatives across paid social, search, programmatic, and CRM.
• Optimize performance marketing to maximize ROI and conversion.
• Ensure consistent storytelling and visual identity across all platforms.

Brand & Partnerships

• Work closely with Pixar brand teams and local partners to ensure brand alignment and compliance with guidelines.
• Negotiate and activate promotional partnerships, tourism collaborations, and influencer campaigns.
• Oversee creative asset production, content calendars, and media approvals.

Sponsorship

• Organise and run weekly meetings with all stakeholders to update on progress and delivery of the partnership.
• Manage and update a shared document with all contract partnership deliverables and responsibilities.
• Manage a budget for any expenses related to the partnership.
• Manage any artwork and creative approvals with all stakeholders.
• Ensure timely delivery of partnership assets to meet contractual obligations – marketing, social, PR, etc.
• Organise and manage tickets for partners.
• Prepare a mid‑run and then end‑of‑campaign report with results from the event, partnership deliverables, and relevant metrics.

Stakeholder & Budget Management

• Manage campaign budgets, reporting, and forecasting.
• Coordinate with internal teams (ticketing, PR, production, operations) to align campaign milestones with event delivery.
• Provide regular updates to leadership on performance metrics, insights, and optimisation plans.

Measurement & Reporting

• Track campaign effectiveness and ticket sales against KPIs.
• Deliver regular campaign reports and post‑campaign analysis with recommendations for future improvement.

Qualifications

• We are seeking an experienced and dynamic Marketing Campaign Manager to spearhead the marketing and communications strategy for Mundo Pixar, an extraordinary immersive experience celebrating the magic of Pixar.
• Extensive experience in large‑scale, multimillion‑£ marketing campaign management, preferably in live entertainment, events, or consumer experiences.
• Proven success in delivering large‑scale ticketed campaigns with significant revenue targets.
• Strong understanding of integrated marketing channels and customer acquisition strategies.
• Excellent stakeholder management and communication skills.
• Data‑driven with hands‑on experience in campaign analytics and performance optimisation.
• Creative mindset with an ability to translate brand storytelling into measurable impact.
• Experience managing external agencies and complex partner relationships.
• You will already have experience marketing major IP‑driven experiences, exhibitions, or entertainment brands.
• You will already have extensive knowledge of the local market and cultural landscape.
• Familiarity with CRM platforms, ticketing systems, and audience insight tools.

Benefits

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of other perks.