Marketing Campaign Manager

Opus 2; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading legal software company in the City of London is seeking an experienced Marketing Campaign Manager to plan and execute integrated marketing initiatives. You will manage campaigns, grow lead volume, and collaborate with various teams to drive revenue. The ideal candidate has 5+ years of marketing experience, particularly in SaaS, and holds a relevant degree. Competitive benefits are offered, including a contributory pension and health insurance.

Benefits

Contributory pension plan

26 days annual holidays

Health Insurance

Loyalty Share Scheme

Enhanced Maternity and Paternity

Employee Assistance Programme

Electric Vehicle Salary Sacrifice

Cycle to Work Scheme

Calm and Mindfulness sessions

Volunteering leave

Modern office space and social events

Qualifications

• 5+ years of relevant marketing experience, preferably in SaaS.
• Strong project management skills with the ability to prioritize.
• Proven ability to enhance customer acquisition and communicate effectively.

Responsibilities

• Plan, manage, and execute integrated marketing initiatives.
• Grow lead volume through digital and field marketing campaigns.
• Optimize lead nurture email paths through the buyer's journey.
• Monitor and report on marketing program efficiency.

Skills

Customer acquisition program leadership

Marketing plan and campaign execution

ROI optimization of marketing campaigns

Project management and multitasking

Excellent communication skills

SaaS marketing experience

Education

Degree in marketing, business or related field

Job description

The Marketing Campaign Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, product and customer success teams to drive revenue and achieve our goals.

What you'll be doing

• Grow new lead and MQA (marketing qualified account) volume through the execution of integrated marketing campaigns, including digital and field tactics, to support global Opus 2 goals.
• Manage global ad campaigns, aligning with regional campaign managers to execute as part of broader integrated campaigns.
• Lead the team in our utilisation and optimization of the ABM platform, coordinating with regional campaign managers and marketing operations on intent data, buying signals, and display ads.
• Develop and manage lead nurture email paths to push top of funnel leads through the buyer’s journey.
• Collaborate with shared services on digital ad campaigns, including display and LinkedIn to develop engaging content relevant to the target audience, optimising as needed.
• Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion.
• Represent Opus 2 with industry agencies, associations and special interest groups.
• Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

What we're looking for in you

• Experience leading customer acquisition programs.
• Expert at developing and executing marketing plans and campaigns.
• Proven track record of achieving ROI through optimization of large-scale marketing campaigns.
• Is a strong, decisive project manager able to multitask and prioritize concurrent projects.
• Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.
• 5+ years of relevant marketing experience, preferably in SaaS.
• Holds a degree in marketing, business or a related field or has equivalent work experience.

Working for Opus 2

Opus 2 is a global leader in legal software and services, trusted partner of the world’s leading legal teams. All our achievements are underpinned by our unique culture where our people are our most valuable asset. Working at Opus 2, you’ll receive:

• Contributory pension plan.
• 26 days annual holidays, flexible working, and length of service entitlement.
• Health Insurance.
• Loyalty Share Scheme.
• Enhanced Maternity and Paternity.
• Employee Assistance Programme.
• Electric Vehicle Salary Sacrifice.
• Cycle to Work Scheme.
• Calm and Mindfulness sessions.
• A day of leave to volunteer for charity or dependent cover.
• Accessible and modern office space and regular company social events.