Marketing Campaign Manager

Spirax-Sarco Engineering; Charlton Kings; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading industrial engineering group seeks a Marketing Campaign Manager to drive growth in Life Science and Process Industries. This role involves market analysis, strategic campaign planning, and collaboration across regions. Candidates should have a Bachelor's in marketing or related field, and skills in project management and communication are essential. The position offers a competitive salary and hybrid working arrangements.

Benefits

A competitive salary

Flexible working arrangements

Generous holiday allowance

Paid volunteering leave

Life assurance

Qualifications

• Bachelor’s degree in marketing, business management, or related field.
• Proven experience in market analysis, market research and marketing.
• Strong communication and interpersonal skills.

Responsibilities

• Plan and manage product launches in alignment with marketing campaigns.
• Conduct market research to understand customer needs and trends.
• Oversee campaign journey optimization with engaging content.

Skills

Market analysis

Strong communication skills

Project management

Strategic thinking

Analytical mindset

Education

Bachelor’s degree in marketing or related field

Tools

Marketing tools and platforms

Job description

Marketing Campaign Manager
Location: Cornwall or Cheltenham
Location Type: Hybrid
Website: https://www.wmfts.com/en/
Group: https://www.spiraxgroup.com/

Watson-Marlow Fluid Technology Solutions is part of Spirax Group, a FTSE100 and FTSE4Good multi-national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.

When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

Job Summary

Become a key player in our team as a Marketing Campaign Manager plays a pivotal role in driving the growth and success of our business in Life Science and Process Industries. Reporting directly to the Strategic Marketing Manager, CMD (SBD, Global).

In this position, you’ll be responsible for analysing market intelligence and customer insights, designing the marketing components of go-to-market campaigns and ensuring regional alignment, understanding and mobilisation. Your expertise will guide the development of global sector and sub-sector / NPI go-to-market strategies while ensuring smooth implementation across EMEA, Americas and APAC.

Key Responsibilities

• NPI Commercial Readiness Planning: Together with NPI, Portfolio Management and key stakeholders, plan and manage product launches, including pre-launch, launch, and post-launch activities in alignment with marketing campaigns and the go-to-market strategy.
• Market & Customer Segmentation: Conduct relevant market research to understand customer needs, market trends and the competitive landscape.
• Strategic Campaign Planning: In collaboration with the rest of the Strategic Marketing team, oversee the optimisation of the campaign journey by delivering engaging, targeted content across multiple channels to ensure a seamless customer experience that aligns to our brand strategy.
• User Behaviour: In collaboration with the UX / Web team ensure user behaviour is translated into actionable improvements to enhance campaign performance.
• Marketing Insights: Continuously analyse qualitative and quantitative customer insights and market intelligence, to ensure global go-to-market campaigns are effective in driving NPI commercialisation and achieving sales plans in targeted sectors/sub-sectors.
• Regional Oversight: Collaborate with Regional Marketeers, to ensure regional alignment in the delivery of marketing campaigns.
• Oversee the creation of templates, training, governance and reporting of social, email and publicity channels for regional implementation.
• Budget & Resource Management: Manage the budget allocation for the designated go-to-market campaigns, ensuring that resources are managed and allocated effectively by regional marketeers.
• Reporting: Track the performance of marketing campaigns to assess return on investment, making recommendations for improvement.
• Customer and Market Focus: Oversee regional marketing plans and organisation of exhibitions and conferences, in collaboration with Regional Marketeers and Sector Leads, to ensure alignment to global NPI launch plans and global sector/sub-sector go-to-market campaigns.
• Continuous Improvement: Agree measures and establish KPIs to demonstrate the successful implementation of all associated marketing campaign and seek iterative improvement to increase return on investment. Make recommendations for any changes needed to promote and increase campaign effectiveness, offering insight into new opportunities, customer and market developments, competitor activity, product enhancements and any changes needed for the betterment of the company. Take an active role in driving continuous improvement within the marketing function. Regularly assess performance, seek feedback, and leverage data to optimise processes and outcomes.

Skills / Experience

• Bachelor’s degree in marketing, business management, or related field
• Proven experience in market analysis, market research and marketing
• Strong communication and interpersonal skills which allow you to engage proactively and successfully with both internal and external stakeholders
• Strong project management and organisational skills
• Proficiency with marketing tools and platforms
• Excellent strategic and critical thinking capabilities with focus on delivering business impact
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Strong attention to detail and problem-solving capabilities

Benefits

• A competitive salary
• Flexible working arrangements
• A generous holiday allowance
• Three days’ paid volunteering leave
• Life assurance
• Additional support and benefits through our Everyone is Included Group Inclusion Plan

Everyone is Included at Spirax Group

We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued - across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We want everyone to be able to make their difference here, so we will always consider requests for flexible working.

We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include

• Gender-neutral parental leave
• 15 days of extra paid caregiver leave
• Paid time off and support for anyone experiencing pregnancy loss or domestic abuse
• Menopause-friendly workplace principles and more

Learn more at spiraxgroup.com/inclusion.

We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form.

We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply.

If you require accommodations during the application process, please let us know.

Company Overview

At Watson-Marlow Fluid Technology Solutions, part of Spirax Group, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single-use applications.

Our shared Purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 116 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!

Our inclusive culture and Values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.