Marketing Campaign Lead

Firefish Software; Remote; GBP 45,000 - 52,000; Full time

Job summary

A tech recruitment firm is seeking a Marketing Campaign Lead to drive multi-channel campaigns and enhance product adoption. The candidate should have notable B2B marketing experience, preferably in SaaS for small to medium businesses, and be hands-on with campaign execution across various channels. This role offers a base salary of up to £45,000, flexible remote-first working, and generous annual leave of 33 days, ensuring a work-life balance.

Benefits

Flexible, remote-first working

Generous annual leave of 33 days

Comprehensive medical cashback

Private healthcare and GP access

Dedicated mental health support

Structured career development programmes

Reward and recognition schemes

Regular events

Qualifications

• Notable B2B marketing experience, especially in SaaS for SMEs.
• Hands-on execution across campaigns in multiple digital channels.
• Experience in using Hubspot for automation and engagement.

Responsibilities

• Plan and execute multi-channel campaigns to drive engagement.
• Collaborate with team to deliver integrated campaigns.
• Own marketing operations including MarTech tools.
• Track performance and report on KPIs for campaigns.

Skills

B2B marketing experience

Campaign execution

Performance marketing background

Strong interpersonal skills

Data analysis

Copy editing

Tools

Hubspot

Trello

Webflow

Job description

At Firefish Software, we give recruiters the tech they need to thrive in a changing market - but staying ahead takes more than product innovation.We're now looking for aMarketingCampaignLeadto drivemulti-channelsuccessand turn productfeaturereleases intooptimised campaignsthat engage customers and prospects, driving pipeline and adoption.

You’llbe hands-on with email, social, and paid channels, as well as leading the development of automation and nurture programs in HubSpot.You’llalso collaborate closely with our Senior Marketing Executive, Head of Partnerships, and Video Specialist to deliver campaigns and product marketing support.

Whatyou’lldo:

• Plan, build, and execute multi-channel campaigns (email, social, paid) to drive engagement and conversions. You will manage this by co-ordinating ourcampaign calendarwhich isaligned to product launchesand quarterly themes.
• Collaboratewith our team consisting of aSenior Content Marketing Executive, Head of Partnerships, and Video Specialist to deliver integrated campaignsthat meet the defied goals andobjectives.
• Be the marketing operations lead by taking a leadership role in owning ourMarTechincludingHubspot, Trello andWebflow. This includessequences, workflows, and automations for marketing and customer success.
• Track campaign performance across channels, report on KPIs, and recommend improvementsultimately lookingat how much new pipeline is added to the sales funnel through new demos booked/deals created.

You’llalso:

• Work on key projects assigned to you thatlook to develop the marketing strategy, operations and agenda aligned toFirefish’s12- and 24-month goals.
• Partner with key stakeholdersto manage and ensure performance of ourPerformanceMarketingagency who control our Paid SEM and Paid Social activity includingidentifyingand briefing test and learn opportunities.
• Be a member of the team who lends their face and voice to our video content to communicate new product features and business messages as needed.

You’llexcel if you have:

• Notable B2B marketing experience, even better if for a SaaS proposition, targeted at Small to Medium Businesses.
• Hands on campaign execution across email, landing pages, social and other digital channels. A strong hands-on performance marketing background will be important to.
• Strong experience in usingHubspot. We are looking for someone who has done more than send emails but used it to automate and drive more engagement through the sales and marketing funnel.
• Strong interpersonal skills, with ability to tailor communication style both internally and externally.An analytical mindset to look at data and make decisions, attention to detail, as well as a strong ability to edit copy across different channels.

We appreciate that to have a good life at work you need to have a good life outside of work too!

So, for this role we offer:

• Base salaryof up to£45,000
• Flexible, remote-first working allowing you to design your schedule around your priorities while staying connected during core hours
• Generous annual leave of 33 days (25 annual leave + 8 public holidays)
• Comprehensive medical cashback including optical, dental, therapy treatments and consultations up to £1,170 per year, plusadditionalallowance for dependent children
• Private healthcare and GP access, plushealthclub, retail, and lifestyle discounts to support your wellbeing
• Dedicated mental health support via a 24/7 helpline, face-to-face CBT sessions, and in-house mental health first aider
• Structured career development programmes, Career JourneyCheck-Insand in-house coaches
• Reward and recognition schemes including peer kudos and Fish- and Team of the Month/Year awards
• Regular events both online and in person, and yes…
• …plenty of fish puns!