Marketing Campaign Executive

Candidate Source; East Grinstead; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

A well-established membership organization in East Grinstead is looking for a Senior Marketing Campaign Executive on a 12-month fixed term contract. This role involves managing impactful marketing campaigns, focusing on CRM strategies and collaborating with product managers. The ideal candidate has B2C marketing experience, strong copywriting skills, and is capable of analyzing campaign performance. Competitive salary up to £35,000 and hybrid working opportunities included.

Benefits

Hybrid working opportunities

Qualifications

• Previous marketing experience in an agency or client side within a B2C role.
• Experience working on marketing campaigns across email marketing.
• Excellent copywriting and communication skills.
• Proven commercial acumen and ability to interpret data.

Responsibilities

• Manage and execute multi-channel marketing campaigns.
• Work closely with CRM agencies to deliver personalized messages.
• Monitor and report on campaign performance against KPIs.
• Collaborate with Marketing Managers to drive campaign performance.
• Proofread communications to ensure accuracy.

Skills

Email marketing

Campaign performance analysis

Copywriting

CRM

Data interpretation

Job description

Overview

A well-established membership organisation that aims to share its passion for enjoying the great outdoors by providing an unrivalled choice of quality places to stay, at locations world-wide, is looking for a Senior Marketing Campaign Executive to join the team on a 12-month fixed term contract.

Along with a salary of up to £35,000 per annum, you will also benefit from hybrid working opportunities, 1-2 days in the East Grinstead office per week.

What you'll be doing as Senior Marketing Campaign Executive

Reporting to the UK and Overseas Accommodation Marketing Managers, you will be responsible for the successful execution of impactful campaigns and activities. Working closely with product managers, the wider team and external agencies to support the development and implementation of the CRM strategy, identifying key member segments and opportunities for personalised communication to drive member engagement and growth that deliver against bookings targets and objectives.

Key Tasks/Accountabilities

• Manage and execute multi-channel marketing campaigns with a strong focus on email, CRM, newsletters, and app/SMS communications — from brief development through to segmentation, deployment, and reporting
• Work closely with CRM agencies and internal teams to segment and target member databases effectively, delivering personalised and relevant messages
• Monitor, evaluate, and report on campaign performance against agreed KPIs, providing insights and recommendations for future activity
• Collaborate with Marketing Managers and product owners to identify key campaign focus areas and drive performance
• Create and maintain campaign communication plans, ensuring timely delivery and coordination with channel owners
• Assist in the creation and editing of content for email and other digital channels, including copywriting and image sourcing
• Proofread all communications and liaise with product teams to ensure accuracy and consistency across all media
• Ensure all activity complies with brand guidelines and relevant data protection and advertising regulations (e.g. GDPR, DPA, PECR, ASA)
• Support with budget administration by processing purchase orders and invoices accurately and on time
• Contribute to market research and competitor analysis to support campaign planning and development

What we're looking for in a Senior Marketing Campaign Executive

• Previous marketing experience in an agency or client side within a B2C role with a strong focus on CRM.
• Experience of working on marketing campaigns across email marketing.
• Excellent copywriting and communication skills with a keen eye for detail.
• Proven commercial acumen, 'numerically literate,' with the ability to interpret data and draw actionable insights.

To apply for this role as Senior Marketing Campaign Executive, please click apply online and upload an updated copy of your CV.

They are committed to employing a diverse workforce. All applications are treated equally, and they recruit purely on the basis of skills and experience. They know their greatest strength is their people, so differences are celebrated, and they strive to create an environment where colleagues feel respected and valued for their unique potential.

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