Marketing Business Partner

Impact Food Group; Knaphill; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A food services company based in Knaphill is looking for a Marketing Business Partner to enhance student meal uptake through strategic marketing initiatives. This role involves significant travel to various sites across the UK and demands strong experience in marketing, communication, and stakeholder engagement. The ideal candidate will be proficient in tools like Canva and possess a knack for creating engaging content. Benefits include a collaborative working environment and time off for holidays.

Benefits

25 days holiday plus bank holidays

Access to IFG rewards

Yearly Summer Party

Centrally based offices

Qualifications

• Proven experience in marketing within foodservice or retail.
• Understanding of customer experience's impact on sales.
• Confident in communicating with diverse stakeholders.
• Willingness to travel regularly across the UK.
• Experience with digital content creation.

Responsibilities

• Implement business-wide marketing plans to drive participation.
• Lead on-site food marketing activities and promotions.
• Develop engaging materials to drive customer awareness.
• Conduct student panels to gather insights.
• Analyze survey findings for actionable recommendations.
• Create impactful content for various communications.

Skills

Marketing experience

Customer experience understanding

Stakeholder engagement

Communication skills

Flexibility for travel

Canva proficiency

Content Management Systems usage

Video/Photography skills

CRM Systems experience

Video Editing

Tools

Canva

Capcut

Job description

The Marketing Business Partner will bridge our central marketing team and operational business, rolling out best-practice marketing across all schools to drive participation, meal uptake, and customer experience. Reporting to the Head of Marketing & Communications with regular travel to IFG sites and 1-2 days a week at Head Office (Woking).

Role Responsibilities

• Implement business-wide marketing plans and campaigns that drive awareness, participation, and meal uptake across all sites.
• Support retention activity, added-value initiatives, and create/deliver toolkits and campaigns that drive measurable impact.

Food Marketing & Promotions

• Lead on site-level food marketing activity including menus, meal deals, promotional campaigns, and theme days.
• Develop engaging, customer-facing materials that drive awareness and uptake across students, parents, and staff.

Retail Excellence Perfect Site

• Own the development and continuous improvement of IFG s Perfect Site model.
• Support operational teams with canteen layouts, merchandising, point-of-sale, and customer experience best practice.

Student Insight & Engagement

• Set up and run student panels, both face-to-face and digitally, to gather quantitative and qualitative insights.
• Analyse findings and translate them into actionable recommendations that inform menus, marketing campaigns, and customer experience improvements.

Client & Consumer Surveys

• Support delivery, analysis, and reporting of client and consumer surveys.
• Create toolkits and action plans to ensure insights are embedded into site-level operations.

Content Creation & Communications

• Develop creative, impactful content using Canva and other tools for campaigns, promotions, website updates, and awards submissions (local and national).
• Support with copywriting, design, and deployment of site-level communications, including school launch materials, digital signage, and online portals.

Qualifications

• Has proven experience in marketing, ideally in a retail, foodservice, or consumer-focused environment.
• Understands the power of great customer experience in driving participation and sales.
• Is confident engaging with different stakeholders from students and parents to clients and site teams.
• Confident communicator, able to present ideas and influence at all levels.
• Flexible and willing to travel regularly to sites across the UK.
• Experienced User of Canva.
• Experience of Working with digital Content Management Systems.
• Video/Photography to a Good Standard.
• Experience of using CRM Systems.
• Video Editing (e.g. Capcut).

Why Join Us

If you re a collaborative, solution-focused professional who thrives in a busy and purposeful environment, we d love to hear from you. Join us and be part of a team that is transforming lives through the power of food, making a genuine difference for students across the UK.

About Impact Food Group

At Impact Food Group, we re more than just a school caterer. We re on a mission to create a positive food culture and help more students enjoy healthier, better-quality food. Making a positive social impact is at the heart of everything we do. We re constantly learning, evolving, and improving every way, every day. Through our industry-leading brands Innovate, Hutchison, Cucina, and Chapter One we cater for over 600,000 students and operate in more than 900 schools nationwide, growing every year. We re now looking for a talented and highly organised Marketing Business Partner to join and play a vital role in supporting our business. Guided by our values, integrity, bold, impactful, humble and community; you will help us shape a workplace and culture we can all be proud of.

Benefits

• Monday to Friday working 25 days holiday plus bank holidays.
• Access to IFG rewards (money off high street).
• Yearly Summer Party.
• Centrally based offices.