Marketing & Brand Lead

EVO Group; Normanton and Altofts; On-site; GBP 100,000 - 125,000; Full time

Job summary

A marketing firm in the UK is seeking a Marketing & Brand Lead to elevate the SmudgeIT brand through innovative social media initiatives and impactful content. The individual will be responsible for developing brand guidelines, engaging with the audience through dynamic content, and enhancing eTrading performance across various platforms for increased sales. The ideal candidate will have a strong background in marketing and a passion for creative brand strategies that stand out in a competitive landscape.

Qualifications

• Experience in social media strategy and content creation.
• Strong communication skills for brand storytelling.
• Ability to analyze performance metrics and adapt strategies.

Responsibilities

• Develop and maintain brand guidelines and visual identity.
• Create and schedule engaging content for social media.
• Improve visibility across e-commerce platforms.

Job description

Role Overview

The Marketing & Brand Lead is responsible for growing the SmudgeIT brand through creative social media activity, engaging content and strong eTrading performance. This role blends hands‑on marketing delivery with brand ownership, ensuring SmudgeIT stands out visually, tonally and commercially.

The successful candidate will lead social content creation, manage product listings and deliver campaigns that help drive sales and awareness.

Key Responsibilities

Brand Leadership

• Develop and maintain SmudgeIT's brand guidelines, tone of voice and visual identity.
• Ensure consistent brand application across all customer touchpoints.
• Create brand assets, templates and messaging frameworks.

Social Media & Content Creation

• Plan, create, film, edit and schedule engaging content for all SmudgeIT social media channels.
• Build monthly content calendars aligned with growth targets.
• Deliver short-form video content, product showcases, behind-the-scenes clips, and campaign assets.
• Track performance and adapt strategy to maximise engagement and reach.

Digital & eTrading

• Improve visibility and conversions across all e-commerce platforms.
• Work with suppliers and internal teams to keep product data accurate and compelling.

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