Marketing Automation Strategy Manager

TN United Kingdom; Birmingham; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative professional services firm is seeking a Marketing Automation Strategy Manager to enhance digital experiences and drive marketing strategies. This dynamic role involves collaborating with diverse teams to execute impactful campaigns using cutting-edge MarTech tools. You'll leverage your expertise in marketing automation to innovate processes, ensure compliance with data protection laws, and deliver training to support team development. If you're passionate about data-driven insights and storytelling, this is an exciting opportunity to make a significant impact in a leading firm.

Benefits

Private medical cover

24/7 access to a qualified virtual GP

Six volunteering days a year

Flexible working hours

Split working week between office, home, and client site

Qualifications

• Proven experience with email marketing automation platforms.
• Basic HTML/CSS skills and proficiency in SQL and AMPscript.

Responsibilities

• Design and execute automated marketing campaigns using Salesforce Marketing Cloud.
• Analyse communication journeys to optimise performance and implement A/B testing.

Skills

Marketing Automation

Salesforce Marketing Cloud

HTML/CSS

SQL

AMPscript

Project Management

Stakeholder Management

Tools

Salesforce Marketing Cloud

Job description

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Client:

PwC

Location:

Birmingham, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

3387f947495d

Job Views:

3

Posted:

10.05.2025

Expiry Date:

24.06.2025

Job Description:

PwC is seeking a dynamic Marketing Automation Strategy Manager to join their innovative UK Digital Marketing Team. This role offers the opportunity to shape compelling digital experiences across channels while driving the firm's digital marketing strategy. You'll collaborate with diverse teams and top-tier digital agencies, leveraging cutting-edge MarTech tools to enhance personalised client journeys. Your expertise in marketing automation will be pivotal in executing impactful campaigns and upskilling colleagues. If you're passionate about data-driven insights, innovation, and storytelling, this role provides the perfect platform to make a significant commercial impact in a leading professional services firm.

What your days will look like

1. Design and execute automated marketing campaigns using Salesforce Marketing Cloud tools like Email Studio and Journey Builder to create personalised customer experiences.

2. Analyse cross-channel communication journeys to optimise performance and implement A/B testing strategies to enhance effectiveness.

3. Collaborate with marketing teams to develop automation strategies, manage UAT, QA, and pilot tests, while providing insightful analysis and reporting.

4. Innovate and improve processes, ensuring compliance with Data Protection laws and industry standards.

5. Deliver training on best practices to support team development and contribute to achieving annual marketing objectives.

6. Opportunity for line management and leading strategic initiatives in marketing automation.

This role is for you if

1. You have proven experience with email marketing automation platforms, especially Salesforce Marketing Cloud. Certification is a plus.

2. You possess basic HTML/CSS skills and proficiency in SQL and AMPscript for effective email design and personalisation.

3. You are experienced in developing and managing customer lifecycle programs to enhance engagement.

4. You have a strong ability to deliver projects on time and achieve results through cross-functional collaboration.

5. You have a solid understanding of email marketing legislation and industry best practices.

6. You have excellent communication and stakeholder management skills to support advising the marketing function and business.

What you’ll receive from us

No matter where you may be in your career or personal life, our are designed to add value and support, recognising and rewarding you fairly for your contributions.

We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.