Marketing Automation Specialist - Pardot Campaigns & Leads

JTC Group; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services firm in London is seeking an Assistant Manager for Marketing Automation to support digital marketing initiatives. This role involves developing marketing campaigns, managing Pardot, and optimizing lead nurturing programs. The ideal candidate should have hands-on experience with marketing automation, strong analytical skills, and be Salesforce certified. This position is full-time and permanent in nature.

Qualifications

• Hands-on experience with marketing automation and email marketing platforms.
• Knowledge of marketing automation principles and lead lifecycle management.
• Strong analytical skills to interpret data and track performance.

Responsibilities

• Develop and manage email marketing campaigns within Pardot.
• Build and optimize lead nurturing programs to improve lead quality.
• Track and analyze campaign performance, providing actionable insights.

Skills

Marketing automation

Email marketing

Analytical skills

Communication skills

B2B Marketing

Education

Salesforce Certified Pardot Specialist or Consultant certification

Tools

Pardot

Salesforce

Job description

A leading financial services firm in London is seeking an Assistant Manager for Marketing Automation to support digital marketing initiatives. This role involves developing marketing campaigns, managing Pardot, and optimizing lead nurturing programs. The ideal candidate should have hands-on experience with marketing automation, strong analytical skills, and be Salesforce certified. This position is full-time and permanent in nature.